Understand how you can reach and engage travelers throughout their purchase journey — from inspiration to booking.
Inside the data
With Luth Research, we conducted custom research across seven countries to better understand traveler preferences and behaviors throughout the online shopping journey, and to uncover the opportunities in the traveler path to purchase.
Inside the research
Inspiration, research and planning, and booking have long been a part of the traveler’s path to purchase. But the way people plan and book their trips — and the type of content that influences their decisions — has changed. Take a look at how the traveler’s path to purchase has evolved in recent years.