The power of event-driven travel for affiliate marketers

In travel affiliate marketing, staying relevant with your target audience requires a keen eye for the latest trends and insights. From our recent Path to Purchase report, we know that nearly 25% of travellers are initially inspired to take a trip because of a special event.* Whether it’s a sporting event or live music tour, many travellers are compelled to see their favourite athletes and performers live.

Let’s look into how you can tailor your affiliate marketing strategy to engage with travellers who are eager to travel to events and encourage them to book through your affiliate links. 

For example, if you specialise in adventure travel, you might focus your content on events like outdoor festivals or sports competitions. Take time to understand who hosts the event, if there are additional activities or opportunities and what a participant could expect when attending. Keep a pulse on news relevant to the event and position yourself as a trusted resource for travellers who are seeking these experiences. This proactive approach can lead to a stronger following and higher conversion rate.

For example, if you’re creating content for travellers attending a major concert in your city, fill your Instagram and TikTok feeds with eye-catching visual content that covers ‘know before you go’ travel hacks, guiding followers on everything from what to wear and what they can bring into the venue to the optimal time to arrive for the concert. You can even go the extra mile, offering insights on seating choices and the best spots for grabbing a pre-show meal or having a post-show get-together.

If you’re tailoring your content for upcoming events and experiences, research upcoming events in your area that are likely to generate high demand. Ask yourself what big events are trending, what tours were recently announced and are they coming to your city, or what are the annual events that bring people into your market? By being proactive and focusing on finding the right events that will drive demand, you’ll position yourself as a go-to resource for your audience.

When you take these steps, you can position yourself as a reliable resource, offering travellers the information they need for unforgettable event experiences. Whether it’s for a sporting event, cultural festival or concert, the potential to engage event-driven travellers is vast, and the rewards in conversions can be substantial. 

For more insights and resources to help inform your strategies, including how to best tap into current travel trends and monetise your content, apply for or sign into our affiliate programme today.