Get more of the travellers you want on board

Reach high-value travellers worldwide though our beloved traveller brands, vast B2B network and suite of cruise solutions.

Extend your reach to attract more high-value guests

When you list with Expedia Group, you get the combined reach of our well-loved traveller brands, including Expedia, Orbitz, Travelocity and CheapTickets, as well as our vast B2B network. More travellers seeing your cruise line means more bookings.


searches for cruises made per month across our brands*.


brands and apps in 40 languages operating across 75 markets.*


businesses in our global B2B network that leverage our technology, including travel agencies and airlines.

Even smoother sailing with Expedia Cruises™

From dreaming and researching to boarding and re-booking, our full-service travel agency makes the whole process a breeze—while putting you in front of travellers every step of the way.

Increased visibility

Around the world, we connect new and experienced cruisers with the right trip for them across our family of brands.

More choice

We make your inventory accessible in any way a traveller chooses to book—online, on the app or in person.

Proven expertise

Over 5,600 experienced Vacation Consultants nurture first-time travellers into lifelong cruisers.

A travel experience that drives repeat bookings

We know that for partners like you, there’s value in attracting travellers you can’t reach alone. Our platform provides more opportunities for you to attract a range of travellers worldwide— from families to couples to groups—during any season. And we’re continually improving the experience to keep travellers coming back again and again.

Draw in high-value travellers with our travel rewards programme

One Key™ unifies Expedia, and Vrbo into one simple and easy-to-use travel rewards programme. It allows travellers to earn rewards with all three brands and across different eligible trip elements like hotels, flights and more. One Key can help you attract high-value travellers who spend more per booking and travel more frequently than non-members.**


See how you can reach and attract high-value One Key members.

A product abstraction depicting the One Key mobile experience.
A child underwater snorkelling with dolphins.

Attract more package bookers

Our omni-channel strategy improves the traveller experience by providing more options to purchase via their preferred method (in store, mobile, web or phone). This gives you more opportunities to cross-sell, upsell and package products—leading to more incremental revenue.

Give travellers better deals with Expedia Exclusive Staterooms

Expedia® Exclusive Staterooms is our group space offering where we block space on thousands of sailings on the most popular itineraries and ships. This gives you the opportunity to sell more inventory in advance, while enabling travellers to get better prices and often better amenities on board, such as cash credits, prepaid gratuities and free airfare.

An ocean-view executive stateroom balcony with breakfast on a small bistro table.
An account manager presenting to a small audience.

Drive bookings with exclusive promotions

Our account management team works with you to negotiate exclusive offers for travellers. In turn, our franchisees promote these offers across their marketing and sales channels, including via traditional and digital campaigns and in-person and virtual events. By offering promotions throughout the cruise shopping path and retail marketing channels, we drive record-breaking sales.

Inspire and convert more travellers with Media Solutions

Attract first-time guests, increase consideration for key destinations and meet your business goals with our full-funnel advertising solutions.

Display advertising

Reach more travellers across our beloved travel brands with powerful targeting and beautiful, emotive imagery.

Sponsored listings

Boost visibility and bookings when your cruise appears alongside hotel and package search results throughout the shopping journey.

Media Studio

Collaborate with our in-house creative agency to create compelling and unique media experiences that capture traveller attention and drive your business goals.

See how Holland America wins with our platform

By exploring Media Solutions’ digital marketing strategies, Holland America exponentially increased their brand awareness.

Read the case study


increase in year-over-year business revenue.


increase in return-on-advertising spend from previous quarter.

Grow your business through your own end-to-end travel booking experience

Our White Label Template is a turnkey solution that makes it easy for you to build and deliver a multi-product, end-to-end shopping, booking and servicing experience configured to your brand and business needs.

A product abstraction depicting examples of White Label Template brand placement.

Unlock new revenue streams and boost loyalty

Bring a world of options to your travellers with our industry-leading tech and access to our global inventory, including 900K+ properties, 200K+ activities, 500+ airlines and more.

Offer standalone trip components, and integrate attach and cross-sell opportunities.

Extend your loyalty programme to your White Label Template site to deepen customer engagement.

Reduce traveller friction by enabling the AI-powered Virtual Agent to help guests with trip management.

Drive growth with digital marketing strategies like SEO, SEM, email services and our catalogue of ready-to-use campaigns.

You’re in good company

Cruise lines all over the world entrust Expedia Group to be their partner.
Carnival Cruises logo
Celebrity Cruises logo
Cunard logo
Holland America Line logo
Princess Cruises logo
Royal Caribbean International logo
Silversea logo
Viking Cruises logo

Already a partner?

Log in to your portal to manage your White Label Template.

Frequently asked questions

To list your inventory with Expedia Group, please submit this form. A member of our sales team will be in touch with next steps.

No. You do not need to sign up for all Expedia Group brands separately. When you partner with us, your cruises will appear on some of the world’s leading online travel brands, including Expedia, Orbitz and more, as well as on our B2B network.

If you are an existing cruise partner, you can reach our support team by email at


If you are an existing resort or guided tours partner that works with Expedia Cruises, you can reach our support team at


If you are interested in listing with Expedia Group, please fill out this form.

Yes, we offer a variety of advertising options through Expedia Group Media Solutions. You can learn more about our advertising solutions for cruise marketers here.

Get in touch, and we can discuss your business needs and whether White Label Template is right for you.

You will be able to select from 32 points of sale with a pre-defined default for languages and currency. Some additional languages are supported on select points of sale (e.g. US default language is en-US; es-MX and zh-CN are also optional). We do not currently support multi-locale or multi-currency on a base URL.

White Label Template offers a fully responsive, device-agnostic UI that delivers a consistent traveller experience across breakpoints. A native app experience is not available at this time.

*Expedia Group internal data, 2023

**Expedia Group internal data, 2022

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