Destinations

Destination marketing made to move more travellers

Our powerful, full-funnel suite of marketing solutions helps showcase your destination and connect with high-converting travellers.


Elevate your booking strategy with destination marketing


Reach the right travellers with powerful data

Connect with hundreds of millions of people across our 200+ travel websites using first-party data to find and engage high-intent travellers.

Spotlight your destination

Turn consideration into bookings with ad creative that highlights your destination's unique attractions and experiences.

Get expert guidance tailored to you

Work with a team of trusted travel marketing experts to build high-performing campaigns, including creative ideas and full-funnel strategies to achieve your goals.

Drive economic impact

Grow tourism and economic impact for your destination using data-driven reporting tools and flexible advertising solutions.



Inspire and engage travellers at key moments

From browsing to booking, when you connect with your audience can affect their decision-making. Put your destination front and centre.

60%
Of travellers have no set destination in mind.¹
65%
Of travellers use social media for travel inspiration.²
80%
Higher engagement when DMOs use our native display ads.³


Flexible solutions that fit your organisation

Boost visibility, drive local economies and reach the right travellers with diverse marketing solutions that bring your destination to life.




Visit California discusses their partnership with Expedia Group Advertising


Personalised partnerships that drive more value


Learn how our digital experts can help you create and customise campaigns that highlight your destination's unique experiences, drive value and convert more travellers to your destination.



From insight to implementation

We work closely with our partners to develop precise, personalised destination marketing solutions. View our case studies below to learn more.



The Next Turn: Panama Campaign


In the first episode of "The Next Turn," learn about the Expedia Group Advertising campaign with Visit Panama.


"We always see great results with Expedia Group Advertising and this campaign was no different."

 

Katy James
Marketing manager, VisitScotland

 

Read the case study




Destination Marketing Guide

More ways to connect and convert


Get the destination marketing guide to learn how to influence travellers, drive destination demand and measure the impact of your advertising.

 

Get the guide





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¹Expedia Group data internal data, 2023

²Ibid

³Ibid