Hotels
Vacation rentals
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
Activities
The Kenya Tourism Board partnered with Expedia Group to run a marketing campaign targeting key origin markets using a microsite, influencer marketing, and social media marketing.
Destinations
Destination marketing made to move more travelers
Our powerful, full-funnel suite of marketing solutions helps showcase your destination and connect with high-converting travelers.
Create lasting impact for your destination
With more than 20 years of travel and advertising experience, we help destination marketing organizations inspire, engage, and convert travelers.
Reach travelers looking to book
Connect with hundreds of millions of people across our 200+ websites, apps, and offsite channels.
Spotlight your destination
Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers.
Access data that matters
With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.
Support from trusted advisors
Let our travel experts help you build high-performing campaigns — everything from unique ad creative to strategies that deliver.
Build lasting economic value
Drive visitors to your destination and build a solid economic foundation by using innovative advertising solutions.
Track your real-time performance
Get an accurate and in-depth understanding of your campaign's success with data-driven reporting.
Inspire and engage travelers at key moments
From browsing to booking, where you connect with your audience can affect their decision-making. Put your destination front and center.
60%
of travelers have no set destination in mind¹
65%
of travelers use social media for travel inspiration²
80%
higher engagement when DMOs use our native display ads³
Personalized partnerships that drive more value
Learn how our digital experts can help you create and customize campaigns that highlight your destination's unique experiences, drive value, and convert more travelers to your destination.
Flexible solutions that fit your organization
Boost visibility, drive local economies, and reach the right travelers with diverse marketing solutions that bring your destination to life.
Display advertising
Make sure your ads don’t get lost in the mix. Use display advertising to boost visibility, target the right audiences, and get a direct route to travelers looking to book.
Co-op campaigns
Join forces with local hotels to stretch your spend, generate more demand, and appeal to travelers looking for a curated, shoppable experience.
Offsite advertising
Extend your reach with offsite advertising, influencing travelers throughout their entire booking journey from social media to digital out-of-home ads and beyond.
E Studio
Collaborate with our in-house creative team to create unique and compelling media experiences that help you inspire and engage travelers across our portfolio of brands and beyond.
From insight to implementation
We work closely with our partners to develop precise, personalized destination marketing solutions. View our case studies below to learn more.
The Next Turn: Panama Campaign
In the first episode of "The Next Turn," learn about the Expedia Group Advertising campaign with Visit Panama.
Destination Marketing Guide
More ways to connect and convert
Get the destination marketing guide to learn how to influence travelers, drive destination demand, and measure the impact of your advertising.
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¹Expedia Group data internal data, 2023
²Ibid
³Ibid