CAR RENTALS

Steer more travelers 
your way

Stand out with access to our travel brands and B2B distribution network — driving visibility to ready-to-book travelers who generate more than 
30 million car rental searches each month.¹



Reach high-value travelers looking to book

Get your cars in front of travelers during every stage of planning and booking their trip.



Access a global audience with ease


Your cars have the potential to be seen by hundreds of millions of travelers across our travel brands and extensive B2B distribution network, which includes offline travel agencies, financial institutions, and the biggest corporate travel agencies around — with no extra time or effort.


30M+

car rental searches per month by travelers across our 200+ traveler brands²

70K+

businesses in our global B2B distribution network extend your reach to hundreds of millions of travelers seamlessly³



Find the right travelers for your business


Reaching a wide audience is important, but reaching the right audience is key. Whether your goal is attracting international travelers looking for travel packages or business travelers booking mid-week rentals, we connect you with the people you care about reaching the most.


168M+

members in our travel rewards programs, who spend more and book longer car rentals than non-members⁴

25%

more spend by travelers who book car rental packages across our brands, compared to those who book individual trip elements⁵

40%

more off-season bookings from travelers who book through our B2B distribution network — ensuring you're covered year-round⁶



Partnerships that pave the road forward


See how Expedia Group helps ACE Rent a Car and Hertz keep their foot on the gas.



We deliver an experience travelers keep coming back for

Delighting travelers is what we do, which means more repeat business for you.


Our One Key™ rewards program allows travelers to earn rewards across Expedia, Hotels.com, and Vrbo — creating more demand for you.

Targeted pre-trip emails and real-time notifications ensure a seamless experience for travelers.

AI-powered virtual agents help answer the most common inquiries for travelers, partners, and agents.


“Because we partner with people like Expedia Group, it allows us to have this massive distribution channel and helps us make the travel experience so seamless.”

Ricardo Casco

Avis Budget Group

Listen to podcast
A father loading luggage into the trunk of their car while two children watch.


Leverage opportunities to grow your business


Drive more bookings by adjusting your offers to match traveler needs with insightful data:
 

Partner performance report: Get visibility to your production, current market trends and market share, forward-looking booking data, and competitor set performance — all in one place.
 

Real-time review dashboard: Customize insights into specific topics such as package performance, regional routes performance, ancillary sales performance, and post-campaign analysis to help you identify opportunities and make informed business decisions.

Take advantage of opportunities to capture traveler demand during peak booking periods — like holiday travel, major events, and more — by using marketing campaigns supported by our beloved travel brands.



Maximize your car rental marketing with expert strategies

Expedia Group Advertising works closely with car partners to identify and execute effective marketing strategies that drive business results across different target audiences, budgets, and goals.


Display advertising

Increase brand awareness and drive conversion with native, display, and IAB advertising opportunities, reaching travelers when they’re actively looking to book a car rental.

 

Learn about display advertising

Co-op campaigns

Extend and amplify your marketing spend with 
co-op marketing campaigns, which let you advertise collectively with multiple brands that share 
similar goals.

 

Learn about co-op campaigns

E Studio

Collaborate with our in-house creative team to create unique and compelling media experiences that help you inspire and engage travelers across our portfolio of brands and beyond.

 

Learn about E Studio





Case study

10:1 return on ad spend with an 
integrated ad targeted at U.S. travelers


Sixt leveraged a strategic digital marketing campaign to supercharge their global reach and drive bookings.

 

Read the case study


Diversify your revenue

Partner with us as an affiliate and generate revenue through hotels, flights, vacation rentals, and more.


Access

Tap into the breadth and depth of our inventory, including 3M+ properties, 170K+ activities, and 500+ airlines.⁷

Earn

Earn commission for every qualifying booking made through your site, links, or widget by using our affiliate tools.

Expand

Our easy-to-use tools require no prior affiliate experience — spend less time coding and more time earning revenue.



Partner with us

Let's grow your business, together.

Frequently asked questions


To list your inventory with Expedia Group, submit this form to get in touch. A member of our sales team will be in touch with next steps.

Thankfully, no! You do not need to sign up for all Expedia Group brands separately. When you partner with us, your cars will appear on some of the world’s leading online travel brands, including Expedia, Carrentals.com, and more, as well as on our B2B distribution network.

If you are an existing partner, you can reach our support team via email. If you are interested in listing with Expedia Group, please fill out this form.

From discounts to exclusive perks, whatever your objective and whoever your target traveler is, we have a promotion to match. Offer exclusive Members Only Deals to high-value travelers, attract package bookers, and more.

Yes, we offer a variety of opportunities through Expedia Group Advertising — learn more about our advertising solutions for car rental companies here.

Visit our support page



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¹Expedia Group internal data, 2024

²Ibid

³Expedia Group internal data, 2025

⁴Expedia Group internal data, 2024

⁵Ibid

⁶Ibid

⁷Ibid