Hotels
Holiday homes
Airlines
Destinations
Travel agencies
Cruises
Car hire
Financial institutions
Activities
Reach the right audience at the right time.
CAR HIRE
Steer more travellers u2028your way
Stand out with access to our travel brands and B2B distribution network—driving visibility to ready-to-book travellers who generate more than u202830 million car hire searches each month.¹
Reach high-value travellers looking to book
Get your cars in front of travellers during every stage of planning and booking their trip.
Access a global audience with ease
Your cars have the potential to be seen by hundreds of millions of travellers across our travel brands and extensive B2B distribution network, which includes offline travel agencies, financial institutions and the biggest corporate travel agencies around—with no extra time or effort.
30m+
car hire searches per month by travellers across our 200+ traveller brands²
70K+
businesses in our global B2B distribution network extend your reach to hundreds of millions of travellers seamlessly³
Find the right travellers for your business
Reaching a wide audience is important, but reaching the right audience is key. Whether your goal is attracting international travellers looking for travel packages or business travellers booking mid-week hire cars, we connect you with the people you care about reaching the most.
168m+
members in our travel rewards programmes, who spend more and book longer car hire than non-members⁴
25%
more spend by travellers who book car hire packages across our brands, compared to those who book individual trip elements⁵
40%
more off-season bookings from travellers who book through our B2B distribution network—ensuring you're covered year-round⁶
Partnerships that pave the road forward
See how Expedia Group helps ACE Rent a Car and Hertz keep their foot on the gas.
We deliver an experience travellers keep coming back for
Delighting travellers is what we do, which means more repeat business for you.
Our One Key™ rewards programme allows travellers to earn rewards across Expedia, Hotels.com and Vrbo—creating more demand for you.
Targeted pre-trip emails and real-time notifications ensure a seamless experience for travellers.
AI-powered Virtual Agents help answer the most common enquiries for travellers, partners and agents.
‘Because we partner with people like Expedia Group, it allows us to have this massive distribution channel and helps us make the travel experience so seamless’.
Leverage opportunities to grow your business
Take advantage of opportunities to capture traveller demand during peak booking periods—like bank holiday travel, major events and more—by using marketing campaigns supported by our beloved travel brands.
Maximise your car hire marketing with expert strategies
Expedia Group Advertising works closely with car partners to identify and execute effective marketing strategies that drive business results across different target audiences, budgets and goals.
Display advertising
Increase brand awareness and drive conversion with native, display and IAB advertising opportunities, reaching travellers when they’re actively looking to book a car hire.
Co-op campaigns
Extend and amplify your marketing spend with u2028co-op marketing campaigns, which let you advertise collectively with multiple brands that share u2028similar goals.
E Studio
Collaborate with our in-house creative team to create unique and compelling media experiences that help you inspire and engage travellers across our portfolio of brands and beyond.
Case study
10:1 return on ad spend with an u2028integrated ad targeted at US travellers
Sixt leveraged a strategic digital marketing campaign to supercharge their global reach and drive bookings.
Diversify your revenue
Partner with us as an affiliate and generate revenue through hotels, flights, holiday rentals and more.
Access
Tap into the breadth and depth of our inventory, including 3m+ properties, 170K+ activities and 500+ airlines.⁷
Earn
Earn commission for every qualifying booking made through your site, links or widget by using our affiliate tools.
Expand
Our easy-to-use tools require no prior affiliate experience—spend less time coding and more time earning revenue.
Frequently asked questions
- Inventory distribution
- Advertising solutions
- Affiliate programme
Thankfully, no! You do not need to sign up for all Expedia Group brands separately. When you partner with us, your cars will appear on some of the world’s leading online travel brands, including Expedia, Carrentals.com and more, as well as on our B2B distribution network.
From discounts to exclusive perks—whatever your objective and whoever your target traveller is, we have a promotion to match. Offer exclusive Members Only Deals to high-value travellers, attract package bookers and more.
Recommended for you
¹Expedia Group internal data, 2024
²Ibid
³Expedia Group internal data, 2025
⁴Expedia Group internal data, 2024
⁵Ibid
⁶Ibid.
⁷Ibid.