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The Path to Purchase: Uncovering How Travelers Plan and Book Online

Our latest research includes findings from seven global markets, 5.7K total survey respondents and a digital data panel of 70K+ individuals.


Results show that the path to purchase for travellers is anything but linear—and that’s why it’s so important to appear at every stage of their booking journey.


Access the global report and country snapshots to see actionable insights for your business.


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Close-up shot of a persons hands typing on their mobile phone


of travellers do not have a destination in mind before they begin trip planning.¹


On average, travellers view 141 pages of travel content in the 45 days prior to booking a trip.²


of loyalty members find it important to book with a travel rewards programme they’re a member of.³


Our new travel blog is here! Add it to your reading list to keep up to date with all the latest intelligence in the ever-changing world of travel.

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Case studies

Get real-world advice on how to drive revenue and growth on our platform from industry professionals like you.

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year-on-year hotel revenue growth⁴


increase in gross revenue per holiday rental listing⁵


increase in loyalty member holiday package revenue over five months⁶


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14-15 MAY 2024

EXPLORE 24: Save the date

Join us in Las Vegas for our annual flagship event where you’ll get critical new insight into all things travel. From panel discussions and research deep dives to new tech releases and breakout sessions, you won’t want to miss it.

In the news

From ChatGPT to sustainable travel, find out what we’re working on to better serve you and your travellers.

¹Expedia Group, The Path to Purchase, 2023 

2Expedia Group, The Path to Purchase, 2023

3Expedia Group, The Path to Purchase, 2023

4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022