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OFF-SITE ADVERTISING

Extend your reach. Enhance your impact.

From scrolling social media to seeing digital out-of-home ads on their commute, influence travellers throughout their booking journey with off-site advertising.

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Show up where and when inspiration strikes

Tap into our exclusive first-party data to reach travellers wherever they are throughout the booking journey. The examples below are just some of our popular off-site placements and with us, the channels and opportunities to get in front of your target are countless.

Expand your brand presence with EG Reach and EG Reach+

Two of our off-site ad solutions let you use our exclusive audience data to reach travellers everywhere – across our platforms and beyond. Use EG Reach to retarget known travellers who have visited an Expedia Group site or EG Reach+ to get in front of new lookalike ones.

Opportunities to stay top of mind

Travellers navigate away from brand pages as they research and sometimes forget to come back, so having your brand seen elsewhere is important.

Access quality, compliant traveller data

With cleaner first-party data, we can build more tailored lookalike audiences, exclusive to Expedia Group, to facilitate audience extension.

Holistic campaign expertise

Our team will help you understand and manage your ad campaign performance to save time and exceed your goals.

Digital ads across the web

Elevate your brand and grab travellers’ attention online, from social media sites to shoppable platforms, promotional emails and more.

Films and streaming platforms

Create high-impact, co-branded ads that travellers see while they’re settling in to watch their favourite content in cinemas, at home or on YouTube.

Digital out of home

Use eye-catching digital billboard ads that travellers see on their daily commute, at the airport or anywhere you want to connect with people.

Leverage our data and tools to meet your target audience

Our exclusive first-party data allows you to understand travellers’ mindsets and behaviours to better target them throughout their booking journey with the right types of ads.

141

pages of content are consumed by travellers on average in the 45 days prior to booking a trip.¹

61%

of travellers use social media for future travel plan inspiration.²

53%

of travellers have researched or booked a trip to a destination after seeing it on a TV series or film.³

¹Path to Purchase, 2023.

²Traveller Value Index report, 2025.

³Expedia Group ‘Unpack’ trends report, 2024.