AIRLINES

Fill your flights with more of the travellers you want

Whether you want to reach travellers through our branded websites or your own, our solutions help you find more guests to book your seats.

Partner with us

A wealth of solutions and support to help airlines succeed

Luc Bondar, President, MileagePlus, Vice President, Marketing and Loyalty, United Airlines

Grow your business by creating your own travel experience

Our White Label Template makes it easy for you to launch and manage a complete travel experience configured for your brand and business needs. It’s a one-stop shop solution that provides a multi-product, end-to-end shopping, booking and servicing experience.

Our White Label Template is at your service

 Offer guests standalone trip components or packages that bundle flights with elements like properties and hire cars.

Extend your loyalty programme to your White Label Template site to deepen customer engagement.

Reduce traveller friction by enabling the AI-powered Virtual Agent to help guests with trip management.

Drive growth with digital marketing strategies like SEO, SEM, email services and our catalogue of ready-to-use campaigns.

Reach a whole new world of travellers

When you list with Expedia Group, you get the combined reach of our well-loved traveller brands and our vast B2B partner network. Thousands of businesses around the globe rely on our technology—offline travel agencies, financial institutions and the biggest corporate travel agencies in the world. And scale like that means more booking opportunities and a more diverse range of travellers for your airline.

50M

tickets booked last year across our 200+ traveller brand sites in more than 75 markets.¹

~60K

businesses in our global B2B network extend your reach to hundreds of millions of travellers.²

Attract high-value guests

Scaling your reach is only part of the equation—you also want travellers who fill your domestic and international flights, fly mid-week and spend more on travel packages.

168M+

members in our travel rewards programmes, who spend more per ticket and book more often than non-members.³

2x

travellers that book packages book 2x earlier and cancel less than other travellers.⁴

10%

more mid-week travel comes from guests who book through our B2B network, and they’re also twice as likely to book higher fare classes.⁵

Investing in you and your guests

You can offer a discount on your standalone inventory through the opaque path for distressed inventory on global distribution systems (US points of sale only). Travellers get great rates, and carrier and flight times are revealed after purchase.

This proprietary technology is built with superior search algorithms that help you scale your business while reducing the impact to your host system—saving you money in the process. Even better, your guests will be able to find the right flights in less time.

  • Partner Performance report: Understand your own production and ATP trends, market share and forward-looking booking data, as well as those of your competitors, on the same operating routes—all in one report.
  • Custom Analytics report: Get customised insights into the performance of your packages, regional routes and ancillary sales. And the post-campaign analysis will help you identify opportunities and make informed business decisions.

  • Our One Key™ rewards programme allows travellers to earn and use rewards across eligible trip elements on Expedia, Hotels.com and Vrbo. One Key means more flexibility for travellers—and more demand for you. See how you can reach and attract high-value One Key members.
  • Targeted pre-flight emails offer guests valuable information, like local restrictions for destinations, how to use airline credits and how airlines are investing in health and hygiene.
  • Real-time notifications, such as gate changes and flight delays, create a seamless experience for your guests.

Leverage a suite of tools and solutions to help you maximise revenue and optimise the traveller experience.

Boost revenue through advertising strategies

Drive business results based on your goals and budget with our Media Solutions offerings.

Display advertising

Increase brand awareness, maximise consideration and drive conversion with targeting tools and custom ad placements.

Flight sponsored listings

Achieve a prominent position and stand out from the competition in flight search results.

Co-op campaigns

Extend your marketing spend and increase brand exposure by collaborating with other air advertisers on a co-op campaign.

Protect your business from e-commerce fraud

The air industry is a major target for fraudulent actors—but our AI-powered tech can help. Safeguard your business against lost revenue, additional operational costs and reputational damage with Fraud Prevention as a Service.

Real-time booking screening

We screen e-commerce transactions in real time, using the same travel-specific machine learning models that protect our own business.

End-to-end chargeback management

Minimise chargeback losses and reduce operational costs with our expert fraud analysts. Our chargeback service is backed by our fraud guarantee, where we cover 100% of a chargeback that’s a result of fraud.⁶

Account takeover protection

We monitor logins in real time for suspicious activity to keep you and your customers safe from unauthorised account access.

A word from our partners

Discover what other airlines get out of their partnership with Expedia Group.

Frequently asked questions

To list your inventory with Expedia Group, click here to complete the form. A member of our sales team will be in touch with next steps.

Thankfully, no, you don’t need to sign up for all Expedia Group brands separately. When you partner with us, your flights will appear on some of the world’s leading online travel brands, including Expedia, as well as on our B2B network.

When you contact us to learn more about listing with Expedia Group, our sales team will discuss compensation with you.

You’ll have a dedicated account manager for any commercial topic and a dedicated operations team for everything else. You’ll also be able to access a self-service tool to check your past and future bookings, market share and industry trends—even at a route level.

If you are an existing partner, you can reach our support team via email at AirOperations@expediagroup.com.


If you are interested in listing with Expedia Group, please fill out this form.

We work with our airline partners in a variety of ways and have flexible solutions to match different business needs. Our sales team or your account manager will assist with these details.

Yes, travellers can select their preferred seat and pay for checked bags at the time of booking or before flying. We’re also expanding these offerings to include purchasing meals, WiFi and priority boarding. For more details, get in touch with your account manager.

Yes, we have offices all around the globe.

Yes, we offer a variety of advertising options through Expedia Group Media Solutions. Learn more about our advertising solutions for airlines.

Get in touch, and we can discuss your business needs and whether White Label Template is right for your business.

You’re able to select from 32 points of sale with a predefined default for languages and currency. Some additional languages are supported on select points of sale (e.g. US default language is en-US; es-MX and zh-CN are also optional). We do not currently support multi-locale or multi-currency on a base URL.

White Label Template offers a fully responsive, device-agnostic user interface that delivers a consistent traveller experience across breakpoints. A native app experience is not currently available.

Recommended for you

¹Expedia Group earnings, Q4 2023.

²Expedia Group internal data, 2024.

³Expedia Group loyalty data, January 2022 to December 2022.

⁴Expedia Group earnings, Q4 2023.

⁵Ibid.

⁶Subject to limitations.