Hotels
Holiday homes
Airlines
Destinations
Travel agencies
Cruises
Car hire
Financial institutions
Activities
The Kenya Tourism Board partnered with Expedia Group to run a marketing campaign targeting key origin markets using a microsite, influencer marketing and social media marketing.
Destinations
Destination marketing made to move more travellers
Our powerful, full-funnel suite of marketing solutions helps showcase your destination and connect with high-converting travellers.
Create lasting impact for your destination
With more than 20 years of travel and advertising experience, we help destination marketing organisations inspire, engage and convert travellers.
Reach travellers looking to book
Connect with hundreds of millions of people across our 200+ websites, apps and off-site channels.
Spotlight your destination
Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travellers.
Access data that matters
With 70+ petabytes of first-party data, we'll help you gain a deeper understanding of traveller intent and demand for your marketing strategy.
Support from trusted advisors
Let our travel experts help you build high-performing campaigns—everything from unique ad creative to strategies that deliver.
Build lasting economic value
Drive visitors to your destination and build a solid economic foundation by using innovative advertising solutions.
Track your real-time performance
Get an accurate and in-depth understanding of your campaign's success with data-driven reporting.
Inspire and engage travellers at key moments
From browsing to booking, where you connect with your audience can affect their decision-making. Put your destination front and centre.
60%
of travellers have no set destination in mind¹
65%
of travellers use social media for travel inspiration²
80%
higher engagement when DMOs use our native display ads³
Personalised partnerships that drive more value
Learn how our digital experts can help you create and customise campaigns that highlight your destination's unique experiences, drive value and convert more travellers to your destination.
Flexible solutions that fit your organisation
Boost visibility, drive local economies and reach the right travellers with diverse marketing solutions that bring your destination to life.
Display advertising
Make sure your ads don't get lost in the mix. Use display advertising to boost visibility, target the right audiences and get a direct route to travellers looking to book.
Co-op campaigns
Join forces with local hotels to stretch your spend, generate more demand and appeal to travellers looking for a curated, shoppable experience.
Off-site advertising
Extend your reach with off-site advertising, influencing travellers hroughout their entire booking journey from social media to digital out-of-home ads and beyond.
E Studio
Collaborate with our in-house creative team to create unique and compelling media experiences that help you inspire and engage travellers across our portfolio of brands and beyond.
From insight to implementation
We work closely with our partners to develop precise, personalised destination marketing solutions. View our case studies below to learn more.
The Next Turn: Panama campaign
In the first episode of "The Next Turn," learn about the Expedia Group Advertising campaign with Visit Panama.
Destination Marketing Guide
More ways to connect and convert
Get the destination marketing guide to learn how to influence travellers, drive destination demand and measure the impact of your advertising.
Recommended for you
¹Expedia Group data internal data, 2023
²Ibid
³Ibid