Prague hotel uses package promotions to increase occupancy

The K+K Hotel Central is an exclusive property located in the heart of Prague’s popular Old Town. With unique Art Déco architecture, excellent reviews, a spa, gym, bar and restaurant, the hotel has a lot to offer its guests.

The only problem is that they share their prime location with dozens of other highly rated upscale hotels. And more choice for travellers creates stiff competition for K+K Hotel Central.

To grow their business, the hotel team turned to our Partner Central tools to gain a competitive edge.

They use the analytics tools to uncover and understand local market trends. With a customised competitive set, they can compare their pricing, booking capture rate, visibility and revenue performance to see who they’re losing business to and how often they’re winning.

Guest Insights, another tool available in Partner Central, also revealed potential revenue growth opportunities by country.

Armed with this intel, Hotel K+K Central evaluated ways to target offers to travellers from different locations. The team identified that package promotions, which allow guests to bundle their hotel, flights and/or car hires at a discount, helped them reach international guests and large groups. These valuable audiences typically spend more, stay longer and cancel less frequently.*

The K+K Hotel Central’s revenue grew by 45% year on year—and with package promotions, the hotel’s packages business grew by more than 140%.*

After experiencing such impressive results, the K+K Hotel Central continues to take advantage of various marketing campaigns and promotions available through Expedia Group.

To help them increase their bookings, they offer exclusive Members Only Deals to the more than 168 million travellers in our travel rewards programmes. TravelAds Sponsored Listings also help them connect with the right audience and improve their visibility in search results.

In addition, the hotel’s exceptional guest service qualified them to participate in VIP Access, an invitation-only benefit programme for highly rated properties. In exchange for providing special benefits, such as exclusive perks and recognition to loyalty members, the VIP Access badge helps ensure that their listing stands out to travellers.

Overall, our partnership with the K+K Hotel Central has helped the property set themselves apart from competition and grow their revenue by 45% over the past 12 months.*