RESOURCES

Stay informed with the latest travel research & expertise

Access insights from our extensive first-party data, research, case studies, and expert interviews to understand travelers and make better decisions for your business.



Research & insights

Learn the latest in what travelers value, how they are looking and booking trips online, and more through actionable insights based on our unprecedented data and custom research.

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The Path to Purchase: Uncovering How Travelers Plan and Book Online


Our latest research includes findings from seven global markets, 5.7K total survey respondents, and a digital data panel of 70K+ individuals.

 

Results show that the path to purchase for travelers is anything but linear — and that’s why it’s so important to show up at every stage of their booking journey.

 

Access the global report and country snapshots to see actionable insights for your business.

 

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59%

of travelers do not have a destination in mind before they begin trip planning.¹

141

On average, travelers view 141 pages of travel content in the 45 days prior to booking a trip.²

79%

of loyalty members find it important to book with a travel rewards program they’re a member of.³


Blog

Our new travel blog is here! Add it to your reading list to keep up to date with all the latest intelligence in the ever-changing world of travel.


Your new favorite source for travel insights

Meet your new go-to travel resource for all the latest trends, expertise, and partner success stories that will help you grow your business.




Case studies

Get real-world advice on how to drive revenue and growth on our platform from industry professionals like you.

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45%

year-over-year hotel revenue growth⁴

53%

increase in gross revenue per vacation rental listing⁵

34%

increase in loyalty member vacation package revenue over five months⁶


Events

Join us for a future event to network with senior Expedia Group leadership, industry experts, and partners from around the globe.

See all events

NOVEMBER 5-7, 2024

World Travel Market (WTM) London

Meet with Expedia Group during WTM London – a leading annual global travel and tourism tradeshow, featuring leading industry experts sharing the insights, trends, and predictions you need to know.



In the news

From ChatGPT to sustainable travel, find out what we're working on to better serve you and your travelers.


¹Expedia Group, The Path to Purchase, 2023 

2Ibid.

3Ibid.

4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022