RESOURCES

Stay informed with the latest travel research & expertise

Access insights from our extensive first-party data, research, case studies, and expert interviews to understand travelers and make better decisions for your business.



Research & insights

Learn the latest in what travelers value, how they are looking and booking trips online, and more through actionable insights based on our unprecedented data and custom research.

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The Path to Purchase: Uncovering How Travelers Plan and Book Online


Our latest research includes findings from seven global markets, 5.7K total survey respondents, and a digital data panel of 70K+ individuals.

 

Results show that the path to purchase for travelers is anything but linear — and that’s why it’s so important to show up at every stage of their booking journey.

 

Access the global report and country snapshots to see actionable insights for your business.

 

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Close-up shot of a persons hands typing on their mobile phone

59%

of travelers do not have a destination in mind before they begin trip planning.¹

141

On average, travelers view 141 pages of travel content in the 45 days prior to booking a trip.²

79%

of loyalty members find it important to book with a travel rewards program they’re a member of.³


Blog

Insights incoming! Be the first to know when our new blog launches by signing up for updates. In the meantime, check out the latest posts on blogs run by our advertising and technology teams.


Coming soon

Your new favorite source for travel insights

We’re working on a blog that will be your go-to source for the latest travel trends, insights, and expertise to grow your business. Sign up to be the first to hear about when this new resource launches.




Case studies

Get real-world advice on how to drive revenue and growth on our platform from industry professionals like you.

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45%

year-over-year hotel revenue growth⁴
Find out how

53%

increase in gross revenue per vacation rental listing⁵
Find out how

34%

increase in loyalty member vacation package revenue over five months⁶
Find out how


Events

Join us for a future event to network with senior Expedia Group leadership, industry experts, and partners from around the globe.

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Upcoming event

EXPLORE 24

Keep an eye out for more announcements about this exciting upcoming event. We plan to host panel discussions, breakout sessions, data-rich deep dives into the latest travel industry technology and research, and more.



In the news

From ChatGPT to sustainable travel, find out what we're working on to better serve you and your travelers.
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¹Expedia Group, The Path to Purchase, 2023 

2Expedia Group, The Path to Purchase, 2023

3Expedia Group, The Path to Purchase, 2023

4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022