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The Path to Purchase: Uncovering How Travelers Plan and Book Online

Our latest research includes findings from seven global markets, 5.7K total survey respondents, and a digital data panel of 70K+ individuals.


Results show that the path to purchase for travelers is anything but linear — and that’s why it’s so important to show up at every stage of their booking journey.


Access the global report and country snapshots to see actionable insights for your business.


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Close-up shot of a persons hands typing on their mobile phone


of travelers do not have a destination in mind before they begin trip planning.¹


On average, travelers view 141 pages of travel content in the 45 days prior to booking a trip.²


of loyalty members find it important to book with a travel rewards program they’re a member of.³


Our new travel blog is here! Add it to your reading list to keep up to date with all the latest intelligence in the ever-changing world of travel.

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Meet your new go-to travel resource for all the latest trends, expertise, and partner success stories that will help you grow your business.

Case studies

Get real-world advice on how to drive revenue and growth on our platform from industry professionals like you.

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year-over-year hotel revenue growth⁴


increase in gross revenue per vacation rental listing⁵


increase in loyalty member vacation package revenue over five months⁶


Join us for a future event to network with senior Expedia Group leadership, industry experts, and partners from around the globe.

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NOVEMBER 5-7, 2024

World Travel Market (WTM) London

Meet with Expedia Group during WTM London – a leading annual global travel and tourism tradeshow, featuring leading industry experts sharing the insights, trends, and predictions you need to know.

In the news

From ChatGPT to sustainable travel, find out what we're working on to better serve you and your travelers.

¹Expedia Group, The Path to Purchase, 2023 



4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022