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RESOURCES
Stay informed with the latest travel research & expertise
Access insights from our extensive first-party data, research, case studies, and expert interviews to understand travelers and make better decisions for your business.
Research & insights
Learn the latest in what travelers value, how they are looking and booking trips online, and more through actionable insights based on our unprecedented data and custom research.
Browse our researchThe Path to Purchase: Uncovering How Travelers Plan and Book Online
Our latest research includes findings from seven global markets, 5.7K total survey respondents, and a digital data panel of 70K+ individuals.
Results show that the path to purchase for travelers is anything but linear — and that’s why it’s so important to show up at every stage of their booking journey.
Access the global report and country snapshots to see actionable insights for your business.
59%
of travelers do not have a destination in mind before they begin trip planning.¹
141
On average, travelers view 141 pages of travel content in the 45 days prior to booking a trip.²
79%
of loyalty members find it important to book with a travel rewards program they’re a member of.³
Blog
Insights incoming! Be the first to know when our new blog launches by signing up for updates. In the meantime, check out the latest posts on blogs run by our advertising and technology teams.
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Case studies
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Powering Travel podcast
Check out episodes of Powering Travel — a travel industry insights podcast featuring travel expert interviews and discussions on everything from travel trends to expert advice for travel businesses.
Events
Join us for a future event to network with senior Expedia Group leadership, industry experts, and partners from around the globe.
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Upcoming event
EXPLORE 24
Keep an eye out for more announcements about this exciting upcoming event. We plan to host panel discussions, breakout sessions, data-rich deep dives into the latest travel industry technology and research, and more.
¹Expedia Group, The Path to Purchase, 2023
2Expedia Group, The Path to Purchase, 2023
3Expedia Group, The Path to Purchase, 2023
4Expedia Group internal data, 2020
5Evolve internal data, February 2022
6Expedia Group and Hawaiian Airlines data, 2021-2022