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Research & insights

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The Path to Purchase: Uncovering How Travelers Plan and Book Online

Our latest research includes findings from seven global markets, 5.7K total survey respondents, and a digital data panel of 70K+ individuals.


Results show that the path to purchase for travelers is anything but linear — and that’s why it’s so important to show up at every stage of their booking journey.


Access the global report and country snapshots to see actionable insights for your business.


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Close-up shot of a persons hands typing on their mobile phone


of travelers do not have a destination in mind before they begin trip planning.¹


On average, travelers view 141 pages of travel content in the 45 days prior to booking a trip.²


of loyalty members find it important to book with a travel rewards program they’re a member of.³


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Case studies

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year-over-year hotel revenue growth⁴
Find out how


increase in gross revenue per vacation rental listing⁵
Find out how


increase in loyalty member vacation package revenue over five months⁶
Find out how


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Keep an eye out for more announcements about this exciting upcoming event. We plan to host panel discussions, breakout sessions, data-rich deep dives into the latest travel industry technology and research, and more.

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¹Expedia Group, The Path to Purchase, 2023 

2Expedia Group, The Path to Purchase, 2023

3Expedia Group, The Path to Purchase, 2023

4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022