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The Path to Purchase: Uncovering how travelers plan and book online
Learn about booking behaviors and motivations, and understand how to better reach and engage travelers throughout their travel shopping journey.
Dive into the latest data
“We value the insight, knowledge and recommendations provided by our Expedia Group team. The market-specific advice based on Expedia Group first-party data and trends help us to optimize our campaigns across our portfolio of hotels.”

Tap into rich first-party data
The high volume of visitors to our travel brands and the different trips they take gives us a unique vantage point that we synthesize into actionable insights to help you turbocharge your business.
6M+
average daily visitors across our sites and apps*
1B+
average searches per month**
1B+
trips booked through Expedia Group.**
*Expedia Group first-party data, 2022
**Expedia Group internal data, 2023