Understand how you can reach and engage travelers throughout their purchase journey — from inspiration to booking.
Inside the data
With Luth Research, we conducted custom research across seven countries to better understand traveler preferences and behaviors throughout the online shopping journey.
7 geographic markets*
5713 traveler survey respondents*
70K+ digital data panel of travelers*
Inside the research
Inspiration, research and planning, and booking have long been a part of the traveler’s path to purchase. But the way people plan and book their trips — and the type of content that influences their decisions — has changed. Take a look at how the traveler’s path to purchase has evolved in recent years.
Research and planning
The path to purchase varies by industry
Our snapshot reports reveal the distinct ways travelers research and book hotels, vacation rentals, and airlines. Learn how they decide where to stay — and how they choose their flights to get there.
See the travel industry’s take
Learn what these travel publications have to say about the Path to Purchase.