Peter [00:18:34] That is the point. The million dollar question for all of us.
Brandon [00:18:38] Probably the billion dollar question.
Peter [00:18:41] Exactly. Obviously, we start to have to measure these things. We have to take metrics. We have to do these assessments to see where we are today. So in ten year’s time, we know we're starting to accomplish some of these goals. And I think clearly, to have to transform the industry into a net zero for climate change, that is absolutely in ten years. If we don't, then it's we're literally in travel has it has a huge potential to help us turn that around. And you're seeing it with the industry. You're seeing, you know, big investments. I mean, if you're going to build a hotel, I mean, you'd have to be absolutely nuts to not consider that that hotel is going to be there 50, 60 years and need to make it the most energy efficient thing you can do right now. It's a good investment. It's good for the environment and the consumers are going to be demanding it. So in ten year’s time, there should be no hotels built that are that are using outdated technology or outdated energy systems or anything like that. You know, most hotels are sustainable. You know, this is one of the things we we're really trying to focus on with the pledges, you know, the big hotel chains. I mean, they're way ahead of the curve in many ways. I mean, they've been engaged on sustainability issues for many years. They've made a lot of progress. But maybe the small and medium sized businesses, independent owners, they probably need a lot more help. So I think, again, focusing on that and focusing on how we can reach those, those independent operators, I think is going to be critical because then in ten years we will have achieved what we set out to achieve today.
Sally [00:20:08] When you talk about the future and I can't help but think about the next generation of travelers, so my kids are young, young folks that are out there traveling right now. I think with my kids in particular, I have a love for travel, of course, but I want to make sure that they see it in a certain way. So we do a lot of reading about history before we travel. We recently went to Hawaii. We did a lot of history about Hawaiian culture or Polynesian culture, and then we made sure that that experience for them was very immersive about everything, right? Not just being at the pool, but really teaching them history and whatnot. So, you know, I really want to do my part to, of course, be sustainable in the choices that I make, but also teach that to my children. How do you see that in within UNESCO and the next generation, young people, children, to make sure that we're setting up for even greater success?
Peter [00:20:54] I think it's you know, obviously it's critical to reach young people and in formal education we have the tools at our fingertips to do that. And obviously it takes parents to take that initiative and to say exactly what you did. You know, like I want to help you to have a different experience because what happens when you do that, then their travel experience at a young age is very immersive. It's very meaningful. And so they want that going forward. Last summer I was in Venice, for instance. I mean, it was it was too crowded. I mean, there's just no other way to say it. It was too many people, you know, I don't need to go to Venice again. I mean, you know, perhaps I'd like to go to Venice again, but I don't necessarily need to. But there's a baby born every minute that needs to see that. Everybody needs to see that at least once. It's that kind of a place. So how we deal with that and how we manage that and why somebody wants to go to Venice, it's not, you know, just to see the gondolier or eat the delicious food there. But it's that history and that rich history.
Brandon [00:21:52] Let people understand where they're going and why they'd be going there before they booked. One of the things that we are developing right now is just curated editorial content specifically for destinations. And I so I think one avenue is let people understand the history. I mean, Sally, it sounds like you do a great job parenting out of the trip. I think you've got some things to learn, but at the same time, like it is just really interesting to see like there is this desire for people to understand why they're going to where they're going and let's make it easier for them using the Internet, using things where we can share it not only with like maybe the primary book or like one of us, but also so that, you know, we can take that to bedtime that night and tell a story about, you know, in Sally's example, you know, some of the history within the Polynesian culture, Hawaii or some of the things that led to the development of Venice. So it becomes very interesting for the child or the person you're explaining it to. So when they're there, instead of it being like the boring stuff in a museum, they want to run it and it's like, oh, they're captivated. They've seen this in a book prior to going. They seen this on a on an iPad screen or a computer screen prior to going. So these are just a lot of very creative ways that we can help the industry be more sustainable by really advocating and evangelizing for it via content. And I think that's an area of opportunity that we see here at Expedia Group and definitely excited that we'll be getting more into that space as we roll out our new loyalty program.
Peter [00:23:11] Now that sounds wonderful. I think you hit the nail on the head when you talked about storytelling, because this is what we're talking about, telling stories and how we tell those stories and who's telling those stories and what stories they're telling and making them interesting. Everything could be seen through that lens. And I think again, sort of the future and how we do that, if we concentrate on that, I think we're going to be successful. And you see that happening all over the place. You know, organizations like National Geographic, it's all about storytelling. It's all about exploring. It's all about trying to to see something you haven't seen or experienced, something perhaps you haven't seen or experienced before. So that's something obviously in scope. We love to tell stories. You probably like stories more than we like our lists, perhaps, but that storytelling is it's so powerful. And, you know, especially kids, they really you know, they respond really well to it. And because you can do it in different ways.
Sally [00:24:02] Everything for everyone, that's what it's all about, traveling as a family in particular. So we're going to shift gears a little bit and we have a few fun questions for you. Just say whatever comes to mind first. And the first question is what do you see as the next big trend powering travel?
Peter [00:24:18] Really that conscientious traveler. I mean, we really need to get into that. We need to advocate for that. I think one of the trends is we want to travel to distant destinations, but we want to stay longer. Right, too. So this prolonged stay, I think is very, very important. I think green travel, I think we started off with those numbers. There is a demand for this type of travel and I think that's only going to grow, you know, because people don't want you know, you don't like I said before, you do want to feel bad about traveling. You want to feel good about it.
Sally [00:24:48] So the second question is, what's the most memorable trip you've ever taken? Which I have a feeling from you might be a hard one to answer.
Peter [00:24:55] One of the amazing places I've been is actually in China. Again, it's these fourth century Buddhist cave paintings that have that are amazingly preserved, that they've lasted this long. It's just a wonder. And you go to this place, it's called the Mogao Grottoes. It's on the edge of the Gobi Desert, sort of really kind of very, very remote. And because of that remoteness is probably why they've been, you know, they're in such great condition. And another place near and dear to my heart is Luang Prabang in Laos. I don't know if you've ever been there, but again, it's another a Buddhist related site, but it's just incredible how these communities have lived for centuries like that. It's just it's just well, it's like one of those places where you go it's just like, Wow.
Brandon [00:25:40] Peter, you've left the house. You're headed to the airport. You realize you forgot something. What's the one thing that you go back for? What's the one thing that you can't travel without?
Peter [00:25:51] Well, this is going to be very, very basic. But I really nowadays, I cannot travel without my smartphone.
Brandon [00:25:58] Hey, I you I was talking with someone yesterday who had gone to Europe when they were in like high school. And we were just reminiscing and like, how do we do that? You couldn't look up anything on your phone. Like, you literally had to use a map or know the language well enough to ask someone. So, so interesting how smartphones even have changed travel. Imagine what it was like before having one.
Peter [00:26:18] Incredible. I also have a very favorite suitcase that I is.
Brandon [00:26:22] Oh. Tell us more.
Peter [00:26:24] Because I love it. A lot of what I do is that it is business travel. So and because I work for UNESCO, we often wear suits. It's one of the few industries where men still wear suits. And it's kind of a required thing anyway. So I think take suits but I have this folding garment bag. Well it's a Tumi bag and it, it, it folds, it's a carry on but it's a garment bag carry on and it folds differently. So when you look at it, when I'm pulling it along, it's more horizontal than like a vertical thing. But if you put it vertically, it's more or less the same size as most conventional carry on bags. But this thing holds two suits, you know, several days of casual wear, an extra pair of shoes, and I can go to a week in Vietnam on a carry on.