RESOURCES

Stay informed with the latest travel research & expertise

Access insights from our extensive first-party data, research, case studies and expert interviews to understand travellers and make better decisions for your business.



Research and insights

Learn the latest about what travellers value, how they are looking for and booking trips online, and more, through actionable insights based on our unprecedented data and custom research.

Browse our research


The Path to Purchase: Uncovering How Travellers Plan and Book Online


Our latest research includes findings from seven global markets, 5.7K total survey respondents and a digital data panel of 70K+ individuals.

 

Results show that the path to purchase for travellers is anything but linear—and that’s why it’s so important to appear at every stage of their booking journey.

 

Access the global report and country snapshots to see actionable insights for your business.

 

Read the report

Close-up shot of a persons hands typing on their mobile phone

59%

of travellers do not have a destination in mind before they begin trip planning.¹

141

On average, travellers view 141 pages of travel content in the 45 days prior to booking a trip.²

79%

of loyalty members find it important to book with a travel rewards programme they’re a member of.³


Blog

Insights incoming! Be the first to know when our new blog launches by signing up for updates. In the meantime, take a look at the latest posts on blogs run by our advertising and technology teams.


Your new favourite source for travel insights

Meet your new go-to travel resource for all the latest trends, expertise, and partner success stories that will help you grow your business.




Case studies

Get real-world advice on how to drive revenue and growth on our platform from industry professionals like you.

Read case studies

45%

year-on-year hotel revenue growth⁴
Find out how

53%

increase in gross revenue per holiday rental listing⁵
Find out how

34%

increase in loyalty member holiday package revenue over five months⁶
Find out how


Events

Join us for a future event to network with senior Expedia Group leadership, industry experts and partners from around the globe.

See all events

Upcoming event

EXPLORE 24

Keep an eye out for more announcements about this exciting upcoming event. We plan to host panel discussions, breakout sessions, data-rich deep dives into the latest travel industry technology and research, and more.



In the news

From ChatGPT to sustainable travel, find out what we’re working on to better serve you and your travellers.
Read the latest


¹Expedia Group, The Path to Purchase, 2023 

2Expedia Group, The Path to Purchase, 2023

3Expedia Group, The Path to Purchase, 2023

4Expedia Group internal data, 2020

5Evolve internal data, February 2022 

6Expedia Group and Hawaiian Airlines data, 2021-2022