Hotels
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Travel agencies
Cruises
Car rentals
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Activities
Engage highly qualified travelers throughout their shopping journeys and grow brand awareness with our display advertising solutions.
CASE STUDY
Car rental company amplifies their bookings with display ads
See how Sixt leveraged advertising to supercharge their global reach and drive bookings.
10:1
Mobile ROAS
2.5%
Desktop CTR
7:1
Desktop ROAS
Challenge: Reaching more travelers worldwide
Sixt is a leading car rental company based in Germany. With a presence in over 105 countries, they’re recognized internationally as a proven, reliable choice for travelers.
While they already have a strong presence across key markets and an existing advertising strategy, it was challenging for Sixt to continue reaching new travelers. To effectively expand their reach, they need to maximize any return on advertising spend (ROAS) and optimize their marketing efforts.
Solution: Strategic display advertising campaigns
To level up their reach, Sixt turned to Expedia Group. By leveraging our global travel audience and suite of advertising solutions, we developed a marketing campaign designed to reach U.S. travelers.
An integrated marketing campaign
Our marketing experts built a strategic digital marketing campaign to target travelers across multiple Expedia Group websites, including Expedia®, Travelocity, Orbitz, CheapTickets, and Hotwire.
Display media reached travelers searching for U.S. destinations and linked to a dedicated offer page constructed for multiple devices.
Data-driven destination targeting
By tapping into our exclusive first-party travel data, Sixt was able to reach travelers searching for car rentals in specific destinations — including key U.S. cities like Miami, Dallas, Phoenix, Atlanta, and Los Angeles.
By targeting international airport codes, the campaign allowed Sixt to target airports in select states and further broaden their reach.
Strategic planning
Sixt planned their market strategy and allocated resources well in advance, which also aligned with seasonality. This allowed them to secure the premium site placements they wanted on an annual basis, ensuring their branded message appeared in front of qualified travelers.
The strategic planning effort meant that they secured the inventory necessary to drive bookings and revenue throughout the year.
Results: Engaged audiences — and a big return on ad spend
Sixt saw a return on ad spend of 7:1 on desktop and 10:1 on mobile. The campaign also led to click-through rates as high as 2.5% on desktop and 1.1% on mobile.
By partnering with our advertising experts, the car rental company drove engagement and optimized their marketing — allowing them to continue expanding their reach to new audiences.
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