Hotels
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Cruises
Car hire
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Engage highly qualified travellers throughout their shopping journeys and grow brand awareness with our display advertising solutions.
CASE STUDY
Car hire company amplifies their bookings with display ads
See how Sixt leveraged advertising to supercharge their global reach and drive bookings.
10:1
Mobile ROAS
2.5%
Desktop CTR
7:1
Desktop ROAS
Challenge: reaching more travellers worldwide
Sixt is a leading car hire company based in Germany. With a presence in over 105 countries, they’re recognised internationally as a proven, reliable choice for travellers.
While they already have a strong presence across key markets and an existing advertising strategy, it was challenging for Sixt to continue reaching new travellers. To effectively expand their reach, they need to maximise any return on advertising spend (ROAS) and optimise their marketing efforts.
Solution: strategic display advertising campaigns
To level up their reach, Sixt turned to Expedia Group. By leveraging our global travel audience and suite of advertising solutions, we developed a marketing campaign designed to reach US travellers.
An integrated marketing campaign
Our marketing experts built a strategic digital marketing campaign to target travellers across multiple Expedia Group websites, including Expedia®, Travelocity, Orbitz, CheapTickets and Hotwire.
Display media reached travellers searching for US destinations and linked to a dedicated offer page constructed for multiple devices.
Data-driven destination targeting
By tapping into our exclusive first-party travel data, Sixt was able to reach travellers searching for hire cars in specific destinations—including key US cities like Miami, Dallas, Phoenix, Atlanta and Los Angeles.
By targeting international airport codes, the campaign allowed Sixt to target airports in selected states and further expand their reach.
Strategic planning
Sixt planned their market strategy and allocated resources well in advance, which also aligned with seasonality. This allowed them to secure the premium site placements they wanted on an annual basis, ensuring their branded message appeared in front of u2028qualified travelers.
The strategic planning effort meant that they secured the inventory necessary to drive bookings and revenue throughout the year.
Results: engaged audiences—and a big return on ad spend
Sixt saw a return on ad spend of 7:1 on desktop and 10:1 on mobile. The campaign also led to click-through rates as high as 2.5% on desktop and 1.1% on mobile.
By partnering with our advertising experts, the car hire company drove engagement and optimised their marketing—allowing them to continue expanding their reach to new audiences.
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