Unpack ’25: The Trends in Travel

Travelers are rewriting the rulebook on adventure, shifting from cookie-cutter vacations to remarkable and unique experiences. Their expectations are higher than ever as outside factors influence trip decisions.

Unpack ’25 reveals how traveler preferences are changing, with data-driven predictions of where people will go, what they’ll do, and what they’re looking for. In addition, see actionable recommendations to help you forge deeper connections with travelers.

Hidden gems. The road less traveled. Locals-only experiences. In 2025 travelers are taking detours to experience new, lesser-known places, and searching for specialty goods, local delicacies, and unique cultural activities. Learn how visibility boosters like TravelAds and Flight Sponsored Listings can help you stand out to travelers and capture more demand with custom copy and photos.

Relaxing and reconnecting with nature are priorities in 2025. JOMO Travel reveals people are no longer afraid of missing out and are finding joy in laid-back, low-key vacations. 

From the Northern Lights to penguin parades, travelers are going to great lengths to witness natural phenomena around the world. Read our partner insights to see how you can refresh your listing to showcase the natural wonders of your destination and draw in travelers searching for unplugged experiences.