Unpack ’25: The Trends in Travel

Travellers are rewriting the rulebook on adventure, shifting from conventional holidays to remarkable and unique experiences. Their expectations are higher than ever as outside factors influence trip decisions.

Unpack ’25 reveals how traveller preferences are changing, with data-driven predictions of where people will go, what they’ll do and what they’re looking for. In addition, see actionable recommendations to help you forge deeper connections with travellers.

Hidden gems. The road less travelled. Locals-only experiences. In 2025, travellers are taking detours to experience new, lesser-known places and searching for speciality goods, local delicacies and unique cultural activities. Learn how visibility boosters like TravelAds and Flight Sponsored Listings can help you stand out to travellers and capture more demand with custom copy and photos.

Relaxing and reconnecting with nature are priorities in 2025. JOMO Travel reveals that people are no longer afraid of missing out and are finding joy in laid-back, low-key holidays.

From the Northern Lights to penguin parades, travellers are going to great lengths to witness natural phenomena around the world. Read our partner insights to see how you can refresh your listing to showcase the natural wonders of your destination and draw in travellers searching for unplugged experiences.