Download the report to learn how to reach travellers that are spending more, staying longer and booking more premium options.
TRAVELLER INSIGHTS
Uncovering traveller value
Explore how traveller value varies across booking platforms and learn how to attract high-quality travellers that spend more, stay longer and upgrade.
Inside the data
We conducted custom research with Global Web Index (GWI) to better understand how traveller spend, length of stay and upgrade behaviour differ based on their preferred booking platform.
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Inside the research
Travel is critical to economic health, and that’s why attracting valuable travellers—those who stay longer and spend more—to a destination is good for everyone in the market. However, identifying, effectively targeting and connecting with these valuable travellers can be daunting. This research provides insights to help you navigate the marketplace and determine where to show up to reach valuable travellers and meet your goals.
Driving premium bookings
Find and attract the travellers that will spend more on their trips, both at booking and in-market level.
Longer stays lead to higher returns
Reach travellers planning longer trips, delivering both higher-margin bookings and increased opportunities for in-market spending.
Delivering incremental revenue with upgrades
Attract travellers that are looking for higher-end and premium options, such as a deluxe hotel suite and upgrading their airline seat or hire car at check-in.
UNCOVERING TRAVELLER VALUE
Achieve your business goals by reaching valuable travellers
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*Expedia Group, traveller value study, 2024.