TRAVELER INSIGHTS

Uncovering Traveler Value

Explore how traveler value varies across booking platforms and learn how to attract high-quality travelers that spend more, stay longer, and upgrade.

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Inside the data

We conducted custom research with Global Web Index (GWI) to better understand how traveler spend, length of stay, and upgrade behavior differs based on their preferred booking platform.

8K+

respondents who had purchased a vacation in the last three to six months* 

8

global markets: Australia, Canada, France, Japan, Mexico, Singapore, UK, and the U.S.* 

Inside the research

Travel is critical to economic health, and that’s why attracting valuable travelers — those who stay longer and spend more — to a destination is good for everyone in the market. But identifying, effectively targeting, and connecting with these valuable travelers can be daunting. This research provides insights to help you navigate the marketplace and determine where to show up to reach valuable travelers and meet your goals.

Driving premium bookings 

Find and attract the travelers that will spend more on their trips, both at booking and in-market.

Longer stays lead to higher returns 

Reach travelers planning longer trips, delivering both higher-margin bookings and increased opportunities for in-market spending.

Delivering incremental revenue with upgrades

Attract travelers that are looking for higher-end and premium options, such as a deluxe hotel suite, and upgrading their airline seat or car rental at check-in.

UNCOVERING TRAVELER VALUE

Achieve your business goals by reaching valuable travelers

Download the report to learn how to reach travelers that are spending more, staying longer, and booking more premium options.

Download the report

*Expedia Group, Traveler Value Study, 2024