TRAVELLER INSIGHTS

Uncovering traveller value

Explore how traveller value varies across booking platforms and learn how to attract high-quality travellers that spend more, stay longer and upgrade.

Download the report

Inside the data

We conducted custom research with Global Web Index (GWI) to better understand how traveller spend, length of stay and upgrade behaviour differ based on their preferred booking platform.

8K+

respondents who had purchased a holiday in the last three to six months.* 

8

global markets: Australia, Canada, France, Japan, Mexico, Singapore, UK and the US.* 

Inside the research

Travel is critical to economic health, and that’s why attracting valuable travellers—those who stay longer and spend more—to a destination is good for everyone in the market. However, identifying, effectively targeting and connecting with these valuable travellers can be daunting. This research provides insights to help you navigate the marketplace and determine where to show up to reach valuable travellers and meet your goals.

Driving premium bookings 

Find and attract the travellers that will spend more on their trips, both at booking and in-market level.

Longer stays lead to higher returns 

Reach travellers planning longer trips, delivering both higher-margin bookings and increased opportunities for in-market spending.

Delivering incremental revenue with upgrades

Attract travellers that are looking for higher-end and premium options, such as a deluxe hotel suite and upgrading their airline seat or hire car at check-in.

UNCOVERING TRAVELLER VALUE

Achieve your business goals by reaching valuable travellers

Download the report to learn how to reach travellers that are spending more, staying longer and booking more premium options.

Download the report

*Expedia Group, traveller value study, 2024.