Brands and ad agencies

Consumer demand, activated your way.

Buy media across Expedia, Hotels.com, Vrbo, or off-platform through the workflows you already use. Built for any brand targeting people with clear intent to spend, not just travel.

Get started

See the audiences

Start with the goal.

Choose the right solution.

Own the moment before the purchase decision is made

Travel puts audiences in a uniquely open, high-attention state. Get in front of them in that moment so your brand becomes part of their decision.

Native placements: Brand-forward formats that feel native to the planning and booking experience

Custom content and creative: Bespoke brand storytelling built with our in-house studio

Connected TV and streaming: Traveler-targeted video at living-room scale

Outdoor billboard in a city streetscape displaying a Ridgeline Co. hiking ad with the headline “Carry everything. Regret nothing.”

Reach high-intent customers

The audience you want is already in motion. Reach them at scale, without changing the way you buy.

In-feed display: High-impact units built into the planning and booking flow

Search-level sponsorships: Visibility at the moment of active trip search

Audience syndication: Our first-party data, plugged into your existing DSP

Curated Supply: Premium off-platform inventory through established programmatic partnerships, including Magnite

Product abstraction of a hotel page with a sponsored card overlay featuring a waterside resort image and the headline “Enjoy all-inclusive luxury in the Florida Keys.”

Turn intent into action

Re-engage in-market audiences using signals tied to life stage, financial capacity, and near-term needs. Then close the loop with measurement that proves what worked.

Full-funnel retargeting: Stay in front of people who’ve already shown travel intent, on Expedia Group properties and across off-site media

Closed-loop measurement: Privacy-safe reporting that connects campaign exposure to real outcomes. Proof, not guesswork

Close-up of a hand holding a smartphone displaying a newsfeed-style mobile page with a sponsored “Earn 75,000 Bonus Miles” credit card ad near the top, followed by article preview blocks below, against a softly blurred warm indoor background.

Two ways to partner.

One network behind both.

Whether you’re running your own programmatic workflow or want a dedicated team handling everything end to end, Expedia Group Advertising is built to work the way you work.

Managed service:

Our team, your goals.

Work with a dedicated Expedia Group Advertising team that handles everything from campaign planning to audience building to performance reporting.

Programmatic:

Your motion, our audiences.

Connect your existing DSP to Expedia Group’s verified travel audiences, access premium on-platform inventory or curated off-platform supply through established programmatic partnerships. No new tools or contracts.

The audiences you want with the buying flexibility you need.

Measurement you can act on

Deterministic data, best-in-class tools, and closed-loop measurement working together so every campaign drives smarter targeting, measurable performance, and continuous optimization.

First-party deterministic signals

Not modeled, not probabilistic. Our data is anchored to real travel behavior, giving you predictive intelligence on future consumer decisions before your competitors see them.

Full-funnel measurement

From brand lift and awareness through to engagement and downstream purchase behavior. Measure what actually matters for your campaign objectives.

Flexible measurement integration

Running your own programmatic workflow? Bring your existing measurement partners and tools. No disruption to the way your team already works.

Industries

Solutions

Resources

Start with the goal.

Choose the right solution.

Two ways to partner.

One network behind both.

Measurement you can act on

Let's build your plan

Pick a goal. We’ll bring the audience.