Hotels
Vacation rentals
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
Activities
Discover how VisitScotland strategically leveraged native advertising to attract US and European travelers.
Destination marketing guide
Tell your destination's story with the latest strategies
Learn how to influence travelers, drive destination demand, and measure the impact of your advertising.
Spotlight what sets your destination apart
As travel demand continues to rise, destination marketers all across the globe have more opportunities to reach travelers. While this demand increases, traveler interests, influences and behaviors are continuously changing.
Successful destination marketing must reach the right travelers at the right time to convince them to visit. It sounds simple, but we know there are unique challenges regardless of the size of your destination. From getting in front of travelers early to understanding what ads they respond to, we’re here to help you create informed, high-impact campaigns that convert.
What's in the guide
Convert travelers with compelling creative campaigns
Drive awareness, increase visibility and attract more visitors with ad solutions that bring your destination to life.
Get unmatched traval data and research
Our research on traveler intent and behavior can help you start making informed decisions that deliver maximum impact.
Connect with more travelers at key moments
Stand out with end-to-end expert support throughout every stage of campaign planning and creation, including ads, analysis and optimization.
Tell a more strategic story
Download the guide to learn how:
- Key data and insights can help you understand what travelers want.
- To use industry-leading, full-funnel solutions to tell your destination’s unique story.
- DMOs have launched successful campaigns by partnering with Expedia Group Advertising.
