Resort stands out with different types of display ads

When it’s time to pamper yourself on holiday, there are few better choices than Palace Resorts. Boasting eight different oceanfront luxury resorts that dot the Caribbean along the shores of Mexico and Jamaica, this chain offers 5-star, all-inclusive holidays that can make travellers easily shed any stress and forget their day-to-day worries.

‘We were looking to raise our profile with travellers and show them why our resorts stand out from others,’ Daniel Conte, Director of Online Distribution, said. ‘What drew us to Expedia Group’s advertising solutions was the ability to use multiple solutions to achieve the visibility we were looking for.’

Understanding the need to gain greater visibility and rise higher in search results, Conte knows that demand is high for beach destination resorts, but that it’s also essential to differentiate yourself from the competition.

In order to connect with Palace Resorts’ ideal travellers, Conte followed the guidance of our digital media experts, who determined the best way to raise the resort’s visibility was to combine display ads and TravelAds Sponsored Listings. This allowed Palace Resorts to showcase the unique amenities and experiences it offered travellers.

Our exclusive first-party data also showed that beach destinations continue to make the global top 10 list of booking destinations. Knowing that travellers continue to express a desire to holiday at the beach, Palace Resorts was able to tap into traveller interest with an advertising strategy that would elevate the resort with travellers looking to book.

The strategy paid off. 

‘Our partnership with Expedia Group was a highly rewarding experience and surpassed our expectations in every aspect,’ Conte said.

‘From the vast range of display advertising possibilities to seamless implementation, efficient reporting and exceptional return on advertising spend, there’s no better option in the market.’

By combining our display ads and TravelAds solutions, Palace Resorts was able to create custom copy and images to highlight what makes them unique—something that’s imperative in the highly competitive LATAM market. This approach also allowed the resort chain to select which properties used each solution or both to engage with their target travellers.

Our internal campaign reporting data showed that travellers who saw multiple ad types converted nearly 2.6 times more than travellers who only saw sponsored listings. By using two different types of display ads, Palace Resorts converted over 17% more travellers by combining our solutions versus using each solution independently.