Hotels
Holiday rentals
Brands and ad agencies
Airlines
Destinations
Travel agencies
Cruises
Car hire
Financial institutions
Activities
Your new favourite visibility tool is waiting. Be seen, get booked, repeat. Try Vrbo Sponsored Listings today.
BLOG POST
Top of search, top of mind: A guide to Vrbo Sponsored Listings
Learn how Vrbo Sponsored Listings can boost visibility, fill calendar gaps and drive bookings. Use our calculator to see your potential return!
Now you can claim premium placement at the top of search
Look at your calendar. Those empty mid-week dates and that quiet shoulder season aren't just gaps — they're missed opportunities.
That's where Vrbo Sponsored Listings can help. Leverage new pay-per-booked-night ads designed to help you increase visibility in search and fill calendar gaps any time your listing needs a lift.
Why Vrbo Sponsored Listings?
Most advertising solutions feel like a gamble. You pay for clicks and hope the traffic actually turns into revenue. Vrbo Sponsored Listings does things differently.
This powerful visibility tool is built on a "no-risk, all-reward" pay-per-booked-night model. So every dollar you spend is tied directly to revenue. In other words, you don't pay for looks — you pay when someone actually books.
Success by the numbers
Here's how partners in our pilot programme performed after trying Vrbo Sponsored Listings.
49%
booking growth*
39%
Revenue increase*
30%
Increase in booked nights*
How it works
Watch the video to see exactly how Vrbo Sponsored Listings can bump your property from the middle of the stack to the top of the page. Have a look at how easy it is to set up and manage your bids, plus learn how to monitor your performance in real-time.
It's easy to launch your first campaign
Start turning calendar gaps into booked stays today.
Calculate your earning potential
The proof is in the profit. Use our return on ad spend (ROAS) calculator to view your potential results with Vrbo Sponsored Listings. Input your typical rates and estimated bid amount to see what kind of return you can expect when you leverage this powerful visibility tool to spotlight your listing in search.
See what a top spot in search could do for you
Launch a Vrbo Sponsored Listing campaign on the Expedia Group Advertising portal to watch the ads in action.
Partners are raving about their results
Partner spotlight
Jetstream Hospitality Solutions saw excellent results when they applied Vrbo Sponsored Listings as part of their advertising strategy.
4.5M+
Search impressions in the first few weeks**
3x
year-over-year growth in visibility**
230+
Attributed bookings within the pilot phase**
Rise to the top
Goodbye, gaps. Hello revenue.
Frequently asked questions
Onboard onto the Expedia Group Advertising platform, create an advertising campaign with a set bid amount, set targeting and bid modifiers and set your campaign live. If your campaign wins the auction (determined by ad score), then your property has the opportunity to appear in a premium position at the top of the traveller's search results.
No. Partners cannot see what others have bid.
No, but there's a minimum bid amount of $5 per booked night.
Unlike traditional ads where you pay for every click, you only pay a fee when a guest who clicks on your ad actually books their stay at your property. No booking, no fee.
If your bid wins, your property has the opportunity to appear in premium, highly visible ad placements at the top of the search results page on Vrbo, specifically when travellers use filters that match your property's listing.
Yes. You have full control. You can start or stop your campaigns whenever you want.
The advertising portal provides a clear feedback loop with metrics on impressions, clicks and bookings so that you can see your exact return on ad spend and adjust ad settings in real time.
Keep up to date
Sign up to let us know whether you’d like to be notified about future blog content.
Vrbo
Vrbo is the world’s leading holiday rental platform, connecting property owners and managers with millions of quality travellers. With 30+ years of expertise and a network spanning Vrbo, Expedia and 70,000+ business partners worldwide, we help hosts maximise earnings through powerful technology. Our platform is designed to deliver results, with 24/7 support, pricing insights and management tools to grow your business.
Was this page helpful?
Tell us how we did so we can improve our site.
Recommended for you
*Results on average. Expedia Group internal data, 2026
**Jetstream Hospitality Solutions internal data, 2026