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Access your Vrbo account to check your eligibility for the Premier Host programme.
Premier Host
Get recognised for going above and beyond
With Vrbo’s Premier Host programme,* you unlock exclusive benefits
that increase your property’s visibility and build trust with valuable travellers.
Set your property apart
The Premier Host programme was created to recognise extraordinary holiday rental owners and property managers like you by providing exclusive benefits and helping your listings stand out from the competition.
Outstanding advantages for outstanding hosts
Enjoy greater visibility and exclusive perks for all your properties.
Increased visibility
Qualifying listings in your portfolio will enjoy improved search position, reaching a higher number of travellers.
Premier Host badging
A special badge will appear on every property listing in your portfolio – this lets guests know you’re an exceptional host.
Filtered search
You’ll be included in the Premier Host filter for guest searches, increasing your visibility and reaching top-tier travellers.
Priority support
You’ll enjoy routing-based priority support with 24/7 access,** so you have time to focus on what really matters: your guests.
Co-marketing opportunities
You could be featured in Expedia Group-funded marketing that reaches millions of travellers — including traveller email campaigns, social media posts and public relations announcements.
‘The Premier Host programme has given us a significant advantage over the competition. In our market, there are a lot of properties, so having that extra edge to stand out in a saturated market is hugely impactful.’
Criteria for becoming a Premier Host
Meet the requirements and automatically enjoy the benefits of the programme.
5+ bookings or 60 booked nights
3+ guest reviews across your account
4.4 or higher guest review score
95% or higher accepted booking rate
1% or lower partner-initiated cancellation rate
Coming soon: The path to Premier Host is changing
The programme is evolving to reward truly top-tier performance, listing by listing. That means more visibility, more traveller trust and more bookings – for listings that deliver high-quality stays.
Stay tuned for updates on this exciting new opportunity for standout listings.
Updates ahead!
New criteria will apply to each listing:
- 5+ bookings or 60 booked nights
- 5+ guest reviews
- 4.6 or higher guest review score
- 99% or higher accepted booking rate
- 0% partner-initiated cancellation rate
Track your Premier Host status
Premier Host celebrates exceptional hospitality. It’s a high bar, but that’s what makes it special. Not there yet? No worries – many aren’t. Use your scorecard to guide you on opportunities for growth. It’s all about progress and delighting guests, one step at a time.
Frequently asked questions
To qualify for Premier Host, listings must maintain a great overall rating, a high acceptance rate, a 0% partner-initiated cancellation rate, consistent bookings across your account and positive guest reviews.
You can view your Premier Host status and track your performance toward the criteria in your scorecard. You can also download a report to see metrics for each reservation to help you identify where to focus to achieve Premier Host status.
Every three months, we review Premier Host listings’ performance over the past twelve months to confirm they still meet the criteria. Eligibility is revisited quarterly, with assessments on 1 February, 1 May, 1 August and 1 November.
Listings that don’t meet the criteria will be removed from the program at that time – but can requalify as soon as they meet them again. View the Premier Host terms and conditions here.
As soon as your listing(s) meet all the criteria, each qualifying property is eligible to display a Premier Host badge in search and on their listing page, and you can start enjoying all the benefits that come with Premier Host status.
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*This programme is currently not available in Brazil, Singapore or Japan.