Unpack '27: The Trends in Travel

Tomorrow's travellers are chasing moods and moments by leaning into trips with intention. These range from joyful escapes that let them feel like a kid again to hobby- or film-inspired holidays that let them embrace something they're passionate about. They're also seeking breaks wherever they can find them, from one-night getaways to charming landlocked locations.

Unpack '27 explores these emerging trends and reveals how nostalgia, spontaneity and pop culture are shaping travel decisions. Discover data-backed insights and actionable recommendations to help you connect more meaningfully with travellers by showing you've got what they're looking for.

From destinations where search interest is growing the fastest to trips built entirely around joyful escapism, these two trends are hot with Expedia travellers in 2027.

Is your destination trending, like Hyogo or Holbox? Check the report to find out, then discover how to lean into Un-Adulting with nostalgic, carefree experiences to meet growing demand.

Neither of our hotel trends is food related, but they both give travellers something to sink their teeth into.

To tide them over between big trips and give them a break from busy schedules, more travellers are booking bite-sized stays. Others are drawn to moody hotels with candlelit halls and Southern Gothic architecture.

Renting a holiday home to play mahjong. Booking a cabin for birdwatching. Vrbo travellers want a comfy home base to connect with their personal passions and hone their skills.

Where they go matters as much as what they do. Travellers are skipping the coast for landlocked stays rich in culture, charm and classic Americana. Think a farmhouse in Knoxville or a lakeside lodge in Bentonville.

Monaco searches jumped 120% after Emily in Paris announced its next season. Five years after we first spotted Set-Jetting as a travel trend, it's only getting stronger.

As travellers find destination inspiration on screen, look to upcoming film and TV release dates for a hint at where travellers will be flocking this year.