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How to choose the right visibility tool for your hotel
Turn missed opportunities into repeat bookings with our powerful visibility tools. Find the one that fits your strategy today.
To drive stays year-round, we offer a suite of visibility tools tailored to your property’s goals and occupancy needs. Whether you’re attracting peak-season guests, filling shoulder-season gaps or engaging targeted traveller segments, each tool is built to help you reach the travellers that matter most.
Which tool best supports your current goals? explore each solution, learn when to use it—and make sure your foundation is strong so that you can stay visible, secure more stays and keep your brand top of mind.
Let’s begin with a strong foundation
Guest experience and offer strength scores play a crucial role in your property’s organic search ranking. These scores reflect traveller satisfaction and listing appeal—core drivers of your visibility.
Keep your scores optimised year-round to maximise visibility and the impact of your promotions and advertising.
Performance pays off
Hotels with guest experience and offer strength scores of 85 or higher qualify for VIP Access, our exclusive programme designed to increase visibility among top-tier guests at no extra cost.
By joining, you’ll receive standout badging, dedicated support and Expedia Group-funded OneKeyCash™ incentives that reach valuable rewards members. It’s not just a programme—it’s a long-term strategy for driving bookings and maximising revenue.
Strategise smarter. Boost better.
Once your foundation is strong, these visibility-boosting tools can help you reach the right guests at the right time. Discover which tool best aligns with your business goals now.
Promotions
Consistent demand + targeted reach
Drive bookings throughout the year with hotel-funded promotions strategically designed to reach key guest segments like reward members and targeted markets across our brands and B2B distribution network.
Campaigns
Marketing exposure + incremental revenue
Showcase your property during seasonal demand periods like Black Friday and summer holidays with limited-time deals, unlocking Expedia Group-funded marketing campaigns and exposure across our brands and global B2B distribution network.
Accelerator
Organic search boost + year-round occupancy
Enhance your organic search visibility with Accelerator, our pay-per-stay tool. Use it to quickly boost visibility ahead of the competition during peak travel windows and to fill rooms on low-demand dates—all without upfront costs.
TravelAds Sponsored Listings
Precise targeting + custom campaigns
Stand out with customisable ads in premium placements at the top of search results and target the right travellers with our pay-per-click advertising solution. TravelAds is ideal for maximising impact with strategic spend.
Capture attention with hotel-funded promotions targeting your ideal guests.
Showcase your property in Expedia Group-funded marketing campaigns.
Climb search rankings fast during key stay dates with Accelerator.
Stand out with targeted, custom TravelAds in premium search placements.
Not sure which visibility tool to use?
Log in to Partner Central
Access our suite of visibility boosters to put your property front and centre
Launch targeted ads
Achieve top search results across our B2B partner network with sponsored listings.
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