BLOG POST

Boost your hotel’s visibility with Accelerator and TravelAds

Your hotel can gain maximum visibility and convert travellers with these two highly effective solutions.


Where to stay is one of the most important choices travellers make when planning a trip, but the process can be overwhelming—with millions of options to choose from, travellers typically spend over two months (68 days) browsing and planning before booking a stay.¹

 

Even with this long planning window, the search is often limited to properties that appear near the top of the search results. For instance, properties that appear in the top 20 sort positions on Expedia® and Hotels.com® get 78% of clicks.²

 

To help your hotel land in those coveted spots, we offer two solutions that boost your visibility with travellers: Accelerator and TravelAds Sponsored Listings.

 

Let’s look at how these two solutions can help you generate more bookings as part of your hotel sales and marketing strategy. 


Boost your organic listing without compromising your traveller-facing rates with Accelerator


While a long-term hotel advertising strategy can help build your brand, you may have immediate occupancy needs that don’t fit within those parameters. Our Accelerator tool boosts your organic listing in search results, allowing you to quickly adapt as markets shift and traveller preferences change—all while protecting your traveller-facing rates.

 

Since every property has its own unique needs, you can be precise when you use Accelerator—running the tool to fill rooms during a specific time frame or for a longer period to cover an entire season. Accelerator can be set up instantly and leverages existing listing content, and settings can be adjusted at any time to meet your evolving needs.

 

Rather than pay per click, Accelerator is a pay-per-stay tool, which means you only pay a higher compensation rate of your choosing when a traveller stays at your property during the selected time period. That means you can increase the visibility of your hotel without upfront costs.


Properties running an Accelerator experience:


20%

higher gross booking value.³

20%

more net room nights.⁴



How Accelerator works

Boost your revenue potential in a few simple clicks. Visit Partner Central and navigate to ‘Accelerator’ under the ‘Marketing’ tab.


Step 1: Select your dates

Target specific time periods to boost your listing, or set your Accelerator as ‘always on’.

Step 2: Add compensation level

Choose the level of compensation you want to pay. The pay-per-stay model is customisable to fit your business’s needs and goals.

Step 3: Preview and launch

View the potential impact on your sort order before you commit, then click ‘Create’ to launch your Accelerator.


Once your Accelerator is live, you can track its performance and adjust your settings at any time. 

Target the hotel guests you want with TravelAds


TravelAds Sponsored Listings is a cost-effective, scalable, easy-to-use advertising solution that reaches hundreds of millions of travellers across our 200+ websites.

 

The pay-per-click model helps you stand out within the competitive hotel market with customisable ads in premium placements in search results and includes highly precise targeting capabilities—so you always know that you’re attracting the most valuable guests.

 

Once you’ve aligned internally with your stakeholders and set your hotel advertising budget, you can manage your campaign to meet your objectives with real-time results to measure effectiveness, scale your ads up or down and highlight your hotel’s unique amenities with custom copy and images.


Properties running TravelAds campaigns experience:


90%

more visibility in search results.⁵

120%

more bookings.⁶



How TravelAds works

Start, stop or adjust your campaign at any time—you are in charge. Set up a sponsored listing through the TravelAds dedicated portal and agency partners.


Step 1: Set targeting capabilities

Surface your ads to the people you want to reach by setting who sees your ads.

Step 2: Control your budget

Set a custom daily budget and enable the option that works best for you with automated or manual bidding.

Step 3: Customise images and ad copy

Enhance your ad and showcase features that differentiate your property to stand out from the crowd.

Step 4: Launch and get insights

Activate your campaign with automated bidding and get real-time campaign reporting and insights to help inform your decisions.


TravelAds + Accelerator: the winning combination


To supercharge your hotel’s visibility, using both solutions together is a powerful approach. While Accelerator boosts your organic listing in search results, TravelAds Sponsored Listings gives you premium placements alongside your organic listing.

 

Use Accelerator to target specific stay dates—that could be low-demand or off-season periods—but it could also be high-demand seasons when you want to get ahead of your competitors for those crucial views and clicks. Meanwhile, use TravelAds to target specific travellers that you want to attract to your hotel or build brand awareness with.

 

In short: harness the power of these tools together to gain maximum visibility with the travellers you want, during the times you need it most. 


Properties running an Accelerator and TravelAds Sponsored Listing concurrently experience:


50%

higher gross booking value.⁷

40%

more net room nights.⁸



Maximise your visibility

Log in to Partner Central and set up an Accelerator to start reaching more travellers with our pay-per-stay tool.

Launch targeted ads

You can achieve top search results across our B2B partner network with sponsored listings.

Keep up to date

Sign up to let us know whether you’d like to be notified about future blog content.



Was this page helpful?

Tell us how we did so we can improve our site.



Recommended for you



¹Expedia Group Path to Purchase research, 2023

²Expedia Group internal data, June to December 2023

³Expedia Group, Accelerator incrementality data compared with no visibility booster, 2022

⁴Ibid

⁵Expedia Group TravelAds incrementality data compared with no visibility booster, July 2021–July 2022

⁶Ibid

⁷Expedia Group, TravelAds + Accelerator incrementality data compared with only Accelerator, 2022

⁸Ibid