Boost your hotel’s visibility with Accelerator and TravelAds

Where to stay is one of the most important choices travellers make when planning a trip, but the process can be overwhelming—with millions of options to choose from, travellers typically spend over two months (68 days) browsing and planning before booking a stay.¹

Even with this long planning window, the search is often limited to properties that appear near the top of the search results. For instance, properties that appear in the top 20 sort positions on Expedia^® and Hotels.com^® get 78% of clicks.²

To help your hotel land in those coveted spots, we offer two solutions that boost your visibility with travellers: Accelerator and TravelAds Sponsored Listings.

Let’s look at how these two solutions can help you generate more bookings as part of your hotel sales and marketing strategy. 

While a long-term hotel advertising strategy can help build your brand, you may have immediate occupancy needs that don’t fit within those parameters. Our Accelerator tool boosts your organic listing in search results, allowing you to quickly adapt as markets shift and traveller preferences change—all while protecting your traveller-facing rates. 

Since every property has its own unique needs, you can be precise when you use Accelerator—running the tool to fill rooms during a specific time frame or for a longer period to cover an entire season. Accelerator can be set up instantly and leverages existing listing content, and settings can be adjusted at any time to meet your evolving needs.

Rather than pay per click, Accelerator is a pay-per-stay tool, which means you only pay a higher compensation rate of your choosing when a traveller stays at your property during the selected time period. That means you can increase the visibility of your hotel without upfront costs.

TravelAds Sponsored Listings is a cost-effective, scalable, easy-to-use advertising solution that reaches hundreds of millions of travellers across our 200+ websites.

The pay-per-click model helps you stand out within the competitive hotel market with customisable ads in premium placements in search results and includes highly precise targeting capabilities—so you always know that you’re attracting the most valuable guests.

Once you’ve aligned internally with your stakeholders and set your hotel advertising budget, you can manage your campaign to meet your objectives with real-time results to measure effectiveness, scale your ads up or down and highlight your hotel’s unique amenities with custom copy and images.

To supercharge your hotel’s visibility, using both solutions together is a powerful approach. While Accelerator boosts your organic listing in search results, TravelAds Sponsored Listings gives you premium placements alongside your organic listing.

Use Accelerator to target specific stay dates—that could be low-demand or off-season periods—but it could also be high-demand seasons when you want to get ahead of your competitors for those crucial views and clicks. Meanwhile, use TravelAds to target specific travellers that you want to attract to your hotel or build brand awareness with.

In short: harness the power of these tools together to gain maximum visibility with the travellers you want, during the times you need it most.

Hear how Original Group’s Carlos del Pino leverages Accelerator in tandem with TravelAds to fill rooms during the low season without eating into their marketing budget.