Where to stay is one of the most important choices travelers make when planning a trip, but the process can be overwhelming — with millions of options to choose from, travelers typically spend over two months (68 days) browsing and planning before booking a stay.¹

Even with this long planning window, the search is often limited to properties that appear near the top of the search results. For instance, properties that appear in the top 20 sort positions on Expedia^® and Hotels.com^® get 80% of clicks.²

Among our suite of visibility boosters, Accelerator and TravelAds Sponsored Listings are standout tools designed to enhance your hotel’s placement in search results, both organically and through targeted ads.

Let’s look at how these two solutions can help you generate more bookings as part of your hotel sales and marketing strategy.

Accelerator is your go-to tool for enhancing your organic search visibility — helping you stay ahead of the competition during peak travel windows and fill rooms on low-demand dates, all with no upfront cost.

Setup is instant, using your existing listing content, and you can adjust settings anytime to align with your property’s evolving needs. Whether you're targeting key stay dates or planning for an entire season, Accelerator gives you the flexibility to drive occupancy when it matters most.

Unlike pay-per-click models, Accelerator is a pay-per-stay tool: You set the compensation rate and only pay when a traveler completes a stay during your selected timeframe. It's an ideal way to increase the visibility of your hotel while protecting your traveler-facing rates.

TravelAds Sponsored Listings is a cost-effective, scalable, easy-to-use advertising solution that reaches hundreds of millions of travelers across our 200+ websites.

The pay-per-click model helps you stand out within the competitive hotel market with customizable ads in premium placements in search results and includes highly precise targeting capabilities, so you always know you're attracting the most valuable guests.

Once you’ve aligned internally with your stakeholders and set your hotel advertising budget, you can manage your campaign to meet your objectives with real-time results to measure effectiveness, scale your ads up or down, and highlight your hotel’s unique amenities with custom copy and images.