Accelerator: maximise hotel bookings while minimising spend

Travellers have endless choices, consuming more than 141 pages of travel content in the 45 days before booking a trip.¹ But despite looking at all this content, most consumers only look at one to four search results pages on travel booking sites before booking.²

Every day, millions of travellers shop and book across our travel brands and vast B2B partner network. How can you ensure your hotel is positioned to capture their attention when you need it most?

When you need to quickly drive bookings for key stay dates, Accelerator is an easy-to-use and cost-effective tool for boosting your visibility in search results. Let’s dig into how Accelerator can help drive bookings and revenue growth for you.

When you list your properties with Expedia Group^™, you’re not only reaching travellers shopping with our brands, you’re also reaching travellers across our B2B partner network, which includes nearly 60,000 businesses around the globe—including 37,000 offline travel agencies, many large airlines and financial institutions, and the biggest corporate travel agencies in the world.³ You’re more likely to reach guests you wouldn’t reach on your own: those who book weekend getaways, travel mid-week for work or fill rooms during shoulder season.

When you launch an Accelerator, the boosted visibility makes it easier for our highly engaged travellers to find and book your property, leading to higher click-through rates and more bookings.

The value of this increased visibility with travellers paid off for Karine Houde, General Manager, Le Capitole Hôtel: ‘Using the Accelerator tool in Partner Central has made it easy for me to increase my hotel listing’s visibility during slower times of year’.

The tool is simple and easy to use—with just a few clicks, you can set up and stop an Accelerator at any time. This was a key benefit for Alejandro Velazquez, e-commerce Manager, Dreams Jade Resort & Spa, Cancún, Mexico: ‘It’s great because we see results right away. Accelerator is easy to use: We can turn it on and turn it off, it’s flexible, and it’s easy to create new ones’.

We use your existing property content and payment processes during set-up, so there’s no need to write custom copy or add images. That’s because Accelerator boosts the position of your existing organic listing, ensuring your listing is more visible to potential guests. This means you can spend less time worrying about filling rooms and more time engaging with your valuable guests.

The pay-per-stay model is customisable and allows you to preview the potential impact on your sort order and predicted results before you commit.

We’ll automatically reconcile bookings at your selected compensation level and pay you the same way we normally do—no extra steps required. 

Pro tip: use a compensation amount that fits your business’ needs and goals. The preview tool can help you better understand how different amounts can impact your position in the search results.