VIP ACCESS PROGRAMME

High standards deserve high praise

The VIP Access programme showcases properties that offer excellent guest experiences to our top-tier guests.



Join our exclusive network

VIP Access properties see higher revenue and longer stays than those not in the programme—without the cost of loyalty fees or additional marketing.


+25%

average booking value*

+15%

average daily rate*

+10%

average length of stay*




A win-win for partners and guests

In exchange for giving our top-tier travellers special recognition and exclusive perks, partners enjoy great benefits.


Increased visibility

Stand out to One Key™ rewards members with an exclusive VIP Access badge and Expedia Group-funded marketing campaigns that reach millions of members.

Incentives for members

Benefit from Expedia Group-funded bonus OneKeyCash™ that incentivises members to book VIP Access hotels—at no cost to you.

Dedicated support

Get access to a dedicated support team, as well as resources and tools designed to help you reach your goals and exceed guest expectations.

No loyalty fees

Eligible properties can join this programme at no extra cost—and gain access to a world of frequent travellers without impacting their average daily rate.




See if you qualify


Chat with an agent or send us a message by logging into Partner Central and going to Property details, amenities & photos > VIP Access > General VIP Access Inquiries.

 

 

Request to join

A product graphic depicting the steps to inquire about VIP Access qualification on Partner Central.
Just a few easy steps to find out if you can join.

Get VIP status with a consistent VIP experience


This exclusive partner programme is for properties that consistently deliver exceptional service to guests and commit to going above and beyond.


Eligibility

VIP Access properties have an excellent guest experience and offer strength score that reflects consistent delivery of outstanding service. There are no loyalty fees to join.


Your commitment

You must be ready to provide our One Key rewards members in the Silver tier and above with special recognition at check-in, free Wi-Fi and an exclusive property perk, such as a free breakfast, waived parking fees or on-property credits. For our Gold and Platinum members, we ask that you also provide extras such as room upgrades, early check-in and late checkout when available.

A product graphic representing a property with the VIP Access badge and the perks offered such as free breakfast and bonus OneKeyCash for Platinum member guests.

‘We want to push all the right buttons to bring suitable, profitable customers to Horton Grand. We look to Expedia Group to provide its cream-of-the-crop members via Members Only Deals and the VIP Access programme.’

William Koo

Chief Revenue Architect, wJw Hospitality Consulting & Marketing Services 

Read the case study

Frequently asked questions


To qualify for VIP Access, a partner needs to have excellent guest experience and offer strength scores, and also meet certain operational requirements.

VIP Access is available on Expedia.com, Hotels.com and Orbitz. Additionally, VIP Access is also available to United Airlines loyalty members and Chase United card members.

You can select a perk from one of the following categories: Food & Drink, Parking & Transportation and Activities & Entertainment. Examples of perks include free parking, spa credit and free breakfast. A complete list of perk options will be provided during enrolment. Your perk must be exclusive to VIP Access and meet minimum value thresholds.

It is expected that you continue to deliver the exceptional traveller experience that qualified you for the programme initially. VIP Access properties should maintain the minimum required guest experience and offer strength score throughout the year. If you are struggling, your Market Manager can assist in how to boost these scores, or you can access the helpful resources on our site.

VIP Access training is available at any time in Partner Central. Navigate to the VIP Access page within the ‘Guest relations’ section of Partner Central. On the right-hand side, the VIP Access training deck is available as well as several VIP Access help articles. For additional assistance, you can reach out to your dedicated VIP Access support team by contacting us in Partner Central. Go to Property details, amenities & photos > VIP Access > General VIP Access Inquiries. We have two ways for you to connect with us: email or chat.

VIP Access partners get benefits that target and attract more rewards members, like bonus OneKeyCash for Silver, Gold or Platinum members whenever they stay at their property. These rewards members book more frequently and spend more than non-members.**


*Expedia Group, approximate incrementality for VIP Access vs. non-VIP Access properties, 2022

**Expedia Group, loyalty booking data, January 2022-June 2023


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