VIP ACCESS PROGRAM

High standards deserve high praise

The VIP Access program showcases properties that offer excellent guest experiences to our top-tier guests.

Join VIP Access

Join our exclusive network

VIP Access properties see higher revenue and longer stays than those not in the program — without the cost of loyalty fees or additional marketing.

+42%

average booking value¹

+33%

average daily rate¹

A win-win for partners and guests

In exchange for giving our top-tier travelers special recognition and exclusive perks or discounts, partners enjoy great benefits.

Increased visibility

Stand out to One Key™ members² with an exclusive VIP Access badge and Expedia Group-funded marketing campaigns that reach millions of members.

Incentives for members

Benefit from Expedia Group-funded rewards currency such as OneKeyCash™ that incentivizes members to book VIP Access hotels — at no cost to you.³

Dedicated support

Get priority support from our team, as well as resources and tools designed to help you reach your goals and exceed guest expectations.

No fees

Eligible properties can join this program at no extra cost — and gain access to a world of frequent travelers without impacting their marketing budget.

Get VIP status with a consistent VIP experience

This exclusive partner program is for properties that consistently deliver exceptional service to guests and commit to going above and beyond.

Eligibility

VIP Access properties have an excellent guest experience and offer strength score that reflects consistent delivery of outstanding service. There are no loyalty fees to join.

Your commitment

You must be ready to provide our One Key members with qualifying Members Only Deals or an exclusive in-stay perk, such as free breakfast, waived parking fees, or on-property credits, for Silver tier and above members. In addition, provide Silver tier and above members with special recognition at check-in and complimentary Wi-Fi. For our Gold and Platinum members, we ask that you also provide extras such as room upgrades, early check-in, and late checkout when available.

Image does not represent actual product experience.⁴

“We want to push all the right buttons to bring suitable, profitable customers to Horton Grand. We look to Expedia Group to provide its cream-of-the-crop members via Members Only Deals and the VIP Access program.”

William Koo

Chief Revenue Architect, wJw Hospitality Consulting & Marketing Services 

Read the case study

Frequently asked questions

To qualify for VIP Access, a partner needs to have excellent guest experience and offer strength scores, and also meet certain operational requirements.

VIP Access is available on Expedia, Hotels.com, Orbitz, and ebookers. Additionally, VIP Access is also available to United Airlines loyalty members and Chase United card members.

You can select a perk from one of the following categories: Food & Beverage, Parking & Transportation, and Activities & Entertainment. Examples of perks include free parking, spa credit, and free breakfast. A complete list of perk options will be provided during enrollment. Your perk must be exclusive to VIP Access and meet minimum value thresholds.

Members Only Deals are one of the two options available when joining VIP Access. When choosing a Member Only Deal as your qualifying benefit to join, the required discount rates for each member tier are:

  • 10% discount for Blue members
  • 15% discount for Silver members
  • 20% discount for Gold and Platinum members 

You must apply the Members Only Deals to all rooms and rates, use it in addition to current and future promotions, and keep it active with no end date.

It is expected that you continue to deliver the exceptional traveler experience that qualified you for the program initially. VIP Access properties should maintain the minimum required guest experience and offer strength score throughout the year. If you are struggling, your Market Manager can assist in how to boost these scores, or you can access the helpful resources on our website.

VIP Access training is available at any time in Partner Central. Navigate to the VIP Access page within the ‘Guest relations’ section of Partner Central. On the right-hand side, the VIP Access training deck is available as well as several VIP Access help articles. For additional assistance, you can reach out to your dedicated VIP Access support team by contacting us in Partner Central. Go to Property details, amenities, & photos > VIP Access > General VIP Access Inquiries. We have two ways for you to connect with us: email or chat.

VIP Access partners get benefits that target and attract more rewards members, like bonus OneKeyCash for Silver, Gold, or Platinum members whenever they stay at their property. These rewards members book more frequently and spend more than non-members.⁵

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¹Expedia Group, loyalty data, July 2023-July 2024

²In regions where One Key has not launched, mentions of One Key are applicable to Expedia Group travel rewards members.

³OneKeyCash is not redeemable for cash and can only be used on Expedia, Hotels.com, and Vrbo.

⁴Traveler benefits may vary based on member tier and on which member benefit each VIP Access property chooses to offer. 

⁵Expedia Group, loyalty data, January 2023-December 2023