Inside E Studio's award-winning stories

Great storytelling transforms the way people see the world.

When it's done well, it invites travellers to step into the storey — venturing beyond the expected, exploring destinations they may have overlooked and discovering experiences and brands they never would have found on their own.

That's what E Studio does. As Expedia Group's in-house creative studio, we turn traveller insights into stories that inspire millions to explore the world. This year, that work earned three top honours at the 2026 Digiday Content Marketing Awards and a shortlist spot at the Travel Marketing Awards and was named a Gold Standard Winner at the Travel Marketing Awards.

A compelling storey is only the beginning. To make an impact, it needs to reach the right travellers, in the right moments, with the right message.

That's where E Studio comes in. By combining your brand storey with Expedia Group's first-party traveller insights, media expertise and channels across our travel media network, we create integrated campaigns that move travellers from inspiration to action.

Every great campaign starts with understanding the audience.

Using Expedia Group's first-party data, our team uncovers what inspires travellers, how they plan and where they're most receptive to discovering something new. Those insights become the foundation for every creative decision that follows.

Expedia Group conducted a research study that revealed an opportunity to build trust and encourage consideration among British and American travellers. That opportunity became Beyond the Frame:, an immersive documentary created in partnership with the Saudi Tourism Authority.

Our strategists, creatives, producers and storytellers collaborate with your team to create campaigns that feel less like advertising and more like experiences people genuinely want to engage with.

That could be anything from editorial content and creator partnerships to immersive video and integrated campaigns.

The storey came to life in a 25-minute documentary following photographer Holly-Marie Cato through Jeddah, AlUla, the Red Sea and Riyadh. By experiencing the destination through her lens, viewers were invited to discover a side of the country rarely seen in traditional marketing.

Trust is what makes great storytelling work. Travellers already come to Expedia Group looking for inspiration and we know how to meet them with the right storey at the right point in their journey. Backed by our travel media network, first-party traveller insights, premium media partnerships and embedded measurement, we build full-funnel campaigns that help your storey reach travellers in ways that feel relevant, trusted and measurable.

The storey didn't end when the documentary was complete. Distributed across our travel media network, the film helped increase travel consideration, booking intent and positive perceptions — earning ~1M views and racking up more than 47,000 hours of watch time.

The most memorable campaigns don't just tell travellers where to go. They invite them to step into the storey. Whether you're elevating a destination, promoting a new experience or building awareness for your brand, E Studio helps bring your storey to travellers at every stage of their journey.