Inside E Studio's award-winning stories

Great storytelling transforms the way people see the world.  

When it's done well, it invites travelers to step into the story — venturing beyond the expected, exploring destinations they may have overlooked, and discovering experiences and brands they never would have found on their own.  

That's what E Studio does. As Expedia Group's in-house creative studio, we turn traveler insights into stories that inspire millions to explore the world. This year, that work earned three top honors at the 2026 Digiday Content Marketing Awards and a shortlist spot at the Travel Marketing Awards and was named a Gold Standard Winner at the Travel Marketing Awards. 

A compelling story is only the beginning. To make an impact, it needs to reach the right travelers, in the right moments, with the right message. 

That's where E Studio comes in. By combining your brand story with Expedia Group's first-party traveler insights, media expertise, and channels across our travel media network, we create integrated campaigns that move travelers from inspiration to action. 

Every great campaign starts with understanding the audience. 

Using Expedia Group's first-party data, our team uncovers what inspires travelers, how they plan, and where they're most receptive to discovering something new. Those insights become the foundation for every creative decision that follows. 

Expedia Group conducted a research study that revealed an opportunity to build trust and encourage consideration among British and American travelers. That opportunity became Beyond the Frame:, an immersive documentary created in partnership with the Saudi Tourism Authority. 

Our strategists, creatives, producers, and storytellers collaborate with your team to create campaigns that feel less like advertising and more like experiences people genuinely want to engage with.  

That could be anything from editorial content and creator partnerships to immersive video and integrated campaigns.

The story came to life in a 25-minute documentary following photographer Holly-Marie Cato through Jeddah, AlUla, the Red Sea, and Riyadh. By experiencing the destination through her lens, viewers were invited to discover a side of the country rarely seen in traditional marketing.

Trust is what makes great storytelling work. Travelers already come to Expedia Group looking for inspiration, and we know how to meet them with the right story at the right point in their journey. Backed by our travel media network, first-party traveler insights, premium media partnerships, and embedded measurement, we build full-funnel campaigns that help your story reach travelers in ways that feel relevant, trusted, and measurable. 

The story didn't end when the documentary was complete. Distributed across our travel media network, the film helped increase travel consideration, booking intent, and positive perceptions — earning ~1M views and racking up more than 47,000 hours of watch time. 

The most memorable campaigns don't just tell travelers where to go. They invite them to step into the story. Whether you're elevating a destination, promoting a new experience, or building awareness for your brand, E Studio helps bring your story to travelers at every stage of their journey.