Travel Shops: your branded shopfront

When looking for inspiration or planning a trip, travellers are inundated with options. Many turn to social media to get ideas and recommendations from trusted and relatable content creators and travel influencers. 

More than three quarters (77%) of travellers use social media for inspiration to plan a trip, and 80% of travellers use an online travel agency (OTA) prior to booking,* illustrating the importance of showing up on these platforms. But once inspired, travellers want an easy way to book—while businesses, brands and creators want an easy way to curate, share and drive revenue on their recommendations. These insights, along with feedback from partners and Travel Creators, helped inform one of our latest product innovations: Travel Shops. 

Travel Shops enables you to create a personalised shopfront of curated travel picks that are sharable on social media and other channels, and shoppable through Expedia Group brand websites and apps. You generate revenue on bookings made from your shopfront—increasing your overall earning potential—while also helping millions of travellers easily plan and book their next adventure. 

Whether you’re a destination, hotel, brand or media platform, Travel Shops offers new incremental revenue opportunities for businesses of all sizes and is a powerful addition to your travel social media marketing strategy.

With easy social sharing through a story, post or link in your profile, shopfronts enable you to reach travellers where they’re spending time and looking for ideas.

You can inspire and influence traveller decisions with curated recommendations and earn revenue on bookings generated by your shopfront. Shopfronts are evergreen, so you’ll have a central hub where all your travel picks live in a single, shareable format. You can make updates and additions whenever you want, including updating your shopfront to support seasonal campaigns so you have another channel to engage travellers with relevant offerings.  

Destination marketers can build shopfronts that highlight their destination through curated content and share the shopfront on social media. This content helps potential visitors imagine themselves at your destination, and hotel recommendations integrated into your shopfront make it easy for them to find and book their ideal accommodation.

For hoteliers, your shopfront can highlight recommendations for accommodation around a variety of options and themes. These are called ‘Collections’—groups of hotels that share a common theme. From luxury accommodation to non-traditional accommodation like yurts and glamping to bucket list stays and more, your curated Collections can provide inspiration for every kind of traveller. Recommendations drive to a property details page on Expedia Group websites or apps where travellers can save to their trips or book, increasing your earning potential. 

Lifestyle and entertainment brands can create shopfronts that dovetail with key moments in pop culture—such as major events, films, shows or other brand moments—and leverage content to spotlight relevant hotels, activities and experiences. 

For media tastemakers like Travel + Leisure, you can create shopfronts that align with your editorial and social content calendar, resulting in another channel to promote your content and drive revenue potential. For example, you can spotlight a selection of destinations, hotels and activities featured in your summer travel issue to bring this content to life.