Travel Shops: Your branded storefront

When looking for inspiration or planning a trip, travelers are inundated with options. Many turn to social media to get ideas and recommendations from trusted and relatable content creators and travel influencers. 

More than three-fourths (77%) of travelers use social media for inspiration to plan a trip, and 80% of travelers use an online travel agency (OTA) prior to booking,* illustrating the importance of showing up on these platforms. But once inspired, travelers want an easy way to book, while businesses, brands, and creators want an easy way to curate, share, and drive revenue on their recommendations. These insights, along with feedback from partners and Travel Creators, helped inform one of our latest product innovations: Travel Shops. 

Travel Shops enables you to create a personalized storefront of curated travel picks that are sharable on social media and other channels, and shoppable through Expedia Group brand websites and apps. You generate revenue on bookings made from your storefront, increasing your overall earning potential, while also helping millions of travelers easily plan and book their next adventure. 

Whether you’re a destination, hotel, brand, or media platform, Travel Shops offers new incremental revenue opportunities for businesses of all sizes and is a powerful addition to your travel social media marketing strategy.

With easy social sharing through a story, post, or link in your profile, storefronts enable you to reach travelers where they’re spending time and looking for ideas.

You can inspire and influence traveler decisions with curated recommendations and earn revenue on bookings generated by your storefront. Storefronts are evergreen, so you’ll have a central hub where all your travel picks live in a single, shareable format. You can make updates and additions whenever you want, including updating your storefront to support seasonal campaigns so you have another channel to engage travelers with relevant offerings.  

Destination marketers can build storefronts that highlight their destination through curated content and share the storefront on social media. This content helps potential visitors imagine themselves at your destination, and hotel recommendations integrated in your storefront make it easy for them to find and book their ideal accommodations.

For hoteliers, your storefront can highlight recommendations for accommodations around a variety of options and themes. These are called Collections — groups of hotels that share a common theme. From luxury accommodations to non-traditional accommodations like yurts and glamping to bucket list stays and more, your curated Collections can provide inspiration for every kind of traveler. Recommendations drive to a property detail page on Expedia Group websites or apps where travelers can save to their trips or book, increasing your earning potential. 

Lifestyle and entertainment brands can create storefronts that dovetail with key moments in pop culture such as major events, movies, shows, or other brand moments, and leverage content to spotlight relevant hotels, activities, and experiences. 

For media tastemakers like Travel + Leisure, you can create storefronts that align with your editorial and social content calendar, resulting in another channel to promote your content and drive revenue potential. For example, you can spotlight a selection of destinations, hotels, and activities featured in your summer travel issue to bring this content to life.