Hotels
Holiday homes
Airlines
Destinations
Travel agencies
Cruises
Car hire
Financial institutions
Activities
Find the complete APAC travel storey and how businesses are navigating change with technology, trusted partners and more.
Blog post
APAC travel trends: 3 signals shaping what's next
Asia-Pacific (APAC) foreign and domestic travel demand is rising fast. Here's what businesses need to do now to keep up with the growth.
APAC is one of the most dynamic regions in travel right now, but it's also one of the most complex. To better understand what's shaping the market, we commissioned Censuswide to survey 1,250 travel professionals across Australia, China, India, Japan and Thailand.
The full report goes deep, but three themes stand out:
1. The travel surge in APAC is strong.
2. Payment options matter more than ever.
3. Localised content can shape conversion.
Key insights from the research
1. Demand in APAC is strong
The outlook for the region is undeniably bright. In fact, 65% of travel professionals surveyed expect demand for their business to increase over the next two to three years.*
Growth is expected across luxury and budget leisure, business and APAC domestic travel, showing just how broad the opportunity is. Businesses poised for the most success will stay tuned in and flexible as the appetite for travel shifts across markets and trip types.
65%
Expect APAC demand to increase in the next two to three years.
63%
Expect strong growth in the luxury leisure travel segment.
2. Payment choice could be your winning tool
One of the clearest signals in the report is the growing importance of local and diverse payment options. More than 70% of respondents said options like buy now, pay later, global credit and debit cards and loyalty points or miles are among the most important payment methods to offer across key markets.
In other words, payments are no longer just an operational detail. For partners looking to build more flexibility into the booking path, Rapid API can help support more customisable shopping, booking and payment experiences.
3. Localised content matters
Travellers across APAC are also placing more value on experiences that feel relevant to them, including in-language content and localised booking experiences.
For partners, this means localised content is not a luxury. It's the foundation of building traveller trust. Solutions like the White Label Travel Platform can help tailor branded experiences to the appropriate languages and currencies while maintaining a consistent traveller interface across devices.
The bottom line: Partnership is your competitive edge
The APAC market doesn't wait for anyone. As technology accelerates and traveller expectations shift, the right partnership can transform complexity into an advantage and help businesses move faster — from global inventory and diverse payment stacks to localised support.
To see the full data set and plan for what's next, check out our "Mapping the future of APAC travel" report below.
RESEARCH & INSIGHTS
Discover the full report
Keep up to date
Sign up to let us know whether you’d like to be notified about future blog content.
Aileen Chan
Vice President, APAC Sales, Expedia Group B2B
Aileen is a travel industry professional with over 20 years of experience in the trade, largely focused on B2B demand partnerships in travel distribution. Her network and influence extend broadly across the Asia-Pacific region, spanning markets from China to Australia and the Middle East. Aileen's areas of expertise include strategy development and execution, sales management, new markets and business development and team and talent management.
In her current role with Expedia Group B2B, Aileen leads the Account Management teams that manage large strategic demand partnerships all over Asia-Pacific and the Middle East. She's also part of the APAC Leadership Team for Expedia Group.
Was this page helpful?
Tell us how we did so we can improve our site.
Recommended for you
*All on-page data sourced from Expedia Group, Mapping the future of APAC travel, 2026