Drive more demand with our travel marketing services

For brands that are looking for a one-stop solution that is easy to launch and delivers an outstanding end-to-end travel experience, we built our White Label Template.

This powerful solution is a simple way to provide a first-class branded travel experience. On top of that, your White Label Template site has an intuitive interface and is a visual extension of your brand. And you can give travellers exactly what it is they’re looking for with access to Expedia Group’s extensive global inventory.

We make it easy to get started because this flexible, turnkey solution offers seamless integration.

But it’s one thing to launch your site and another to build a successful travel revenue stream. That’s where our travel marketing experts come in, providing you with a full-funnel marketing approach—because we know that even a great shopping experience won’t reach the right audience without the right marketing efforts.

As one of the original online travel agencies, we’ve spent nearly 30 years honing our marketing strategies. With our proprietary first-party travel data, along with the continual custom research we conduct, we can offer you rich insights that no one else has.

To improve engagement and maximise conversions, we analyse what travellers do before they book a trip, from inspiration and research to search trends and booking windows. This information helps you understand global travel trends to target the audience you want to reach effectively.

But we don’t stop there. Our travel marketing experts use all the data at their disposal to build campaigns and multiple channel activation strategies to help you connect with your desired audience.

Once you’ve grabbed people’s attention, the next step is to get them to act. To drive repeat visits, we use marketing channels like programmatic display and email to retarget customers.

With programmatic advertising, we help create awareness with travellers and provide a sophisticated and robust way to increase your reach through third-party sites to drive people back to your travel business. Retargeting is key to programmatic advertising efforts so that you can shift your strategy to align with the different stages of a traveller’s purchasing journey.

With our turnkey email campaigns, we can effectively help you announce upcoming travel promotions or simply inspire your audience to take a trip. Each email can also be customised to specific promotions or audiences.

Think about the ‘Rule of 7’ in marketing and the value of reinforcing your brand with audiences. Implementing branded email marketing strategies and retargeting engaged travellers with emails allows you the opportunity to carry out cross-promotional efforts that further drive consideration and, ultimately, conversion on your travel site.

For example, if you’re a retailer you may want to launch a campaign for customers who purchase swimsuits, luggage or other travel items. As part of that retail purchasing journey, when a customer receives an email confirmation of their purchase, you can cross-sell to them with emails offering exclusive deals on travel to beach destinations. This can be a powerful tactic, because you already have an engaged consumer, and these emails can help you pull them into your White Label Template site to book travel.

Travellers like a good deal. We’ll provide you with a seasonally relevant marketing campaign calendar that maps out the wide range of supplier-funded offers and competitive deals to help you incentivise travellers to book.

We can offer these deals because of the relationships we have with our supply partners. We also know how to identify what travellers want with our first-party travel data to build campaigns that pull in the inventory you need to engage and convert your customers.

Because of the breadth of hotels, airlines and destinations we work with, these partnerships provide you with access to an enormous inventory to effectively meet peak travel demand with the best possible deals available. Whether it’s a Summer Sale, Black Friday, Cyber Monday or seasonal packages, these highly customised campaigns can also leverage a brand’s loyalty programme to further encourage travellers to book and earn or redeem rewards.

Using our White Label Template solution offers a unique opportunity for you to evolve your brand, increase revenue and build consumer loyalty. Bring the world to your travellers, with nearly limitless options, a vast inventory of exceptional deals and choices and unparalleled travel industry marketing expertise.

When you partner with us, our travel experts work as an extension of your marketing team to expand your reach, engagement and bookings. We’ll work with you to enhance your existing capabilities and deliver optimised, full-funnel marketing strategies to help you reach travellers.