CASE STUDY

How Honeymoon Resort scaled personalisation with Expedia TAAP

The Korean travel agency unlocked access to Europe’s iconic honeymoon destinations with Expedia TAAP’s industry-leading inventory.


Challenge: expanding supply to meet unique demand


Honeymoon Resort is Korea’s largest honeymoon travel agency, dedicated to providing their clients with a honeymoon experience unlike any other.

 

Over the past 23 years, more than 360,000 newlyweds have experienced the best moments of their lives through Honeymoon Resort.

 

To meet the growing demand for personalised and customised honeymoon experiences, Honeymoon Resort needed access to global accommodation and competitive rates – beyond their existing direct relationships with resort hotels.


Solution: massive choice. Better personalisation.

‘Partnering with Expedia TAAP has enabled us to address critical business challenges and accelerate both profitability and business growth.’

Daehyun Yoo

Director, Honeymoon Resort


In 2021, Honeymoon Resort started working with Expedia TAAP.

 

The biggest opportunity this partnership delivered was the diverse inventory, especially for hotels in popular European destinations. This wide choice of travel options helped the business personalise honeymoon trips to their travellers’ specific accommodation and preferences.

 

Honeymoon Resort agents also hold a high level of trust in the partnership and support provided to the business.


Results: a valued collaboration, delivering impressive growth.


Thanks to Expedia TAAP, Honeymoon Resort met the evolving needs of their clients and enhanced their operations:

 

  • Successful diversification: Expedia TAAP has helped Honeymoon Resort better meet the unique needs of their clients among shifting honeymoon trends.

  • Doubled staff numbers: Honeymoon Resort has expanded their outbound Europe operations to deliver on increased demand.

  • A foundational partnership: Honeymoon Resort values the support and collaboration that Expedia TAAP offers and looks forward to continued collaboration

‘Our employees have a high level of trust in our Expedia TAAP partnership, particularly valuing the extensive inventory and rates that are frequently more competitive than those from other bed banks.’

Daehyun Yoo

Director, Honeymoon Resort



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