TRAVELLER RESEARCH

2025 Traveller Value Index

Our global research provides insight into the latest travel industry trends—how consumers are planning for travel, their values when booking and the evolving influences impacting their decisions.

Download the report

Inside the data

We conducted a custom survey with Wakefield Research, revisiting our 2023 Traveller Value Index to understand shifts in traveller preferences and values, as well as emerging influences impacting decision making.

11K

survey respondents*

11

Global markets

Inside the research

The past five years have been a whirlwind for the travel industry—making it essential, now more than ever, to fully understand what travellers care about and what is influencing them. Our research provides insights into current traveller values and actionable recommendations on how to navigate the ever-changing travel landscape.

What’s fuelling and impacting travel?

Plans, motivations and impacts surrounding travel have all shifted. Learn about how travellers are thinking about trips in the next 12 months and how your business should adapt.

Evolving traveller values

What people care about when booking travel has changed. Find out what is most important to travellers when choosing who to book with and how you can stand out.

Emerging traveller influences

New technologies and information sources are impacting how travellers are inspired and even where they’re looking to book travel. Discover the best opportunities to show up where travellers are.

Recommended for you

*All data on page is from Expedia Group, Traveller Value Index, 2025