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How to turbo-charge your revenue with new Accelerator features

Use the new features on Accelerator—our pay-per-stay visibility boosting tool for hotels—to support your booking optimisation strategy.

10 October 2024

Advertising Hotels Marketing strategy

Filling rooms is a universal goal for all lodging properties. However, as travellers are presented with so many options and choices, making your property stand out is more important than ever. To help you do this, we offer a solution that positions your hotel to capture the attention of travellers and drive bookings when you need it most. 

 

Accelerator is an easy-to-use and cost-effective tool that can help boost your visibility in search results,  making it easier for travellers shopping on Expedia Group brands and our B2B distribution network to find and book your property. You only pay when a traveller books and stays with you, so it’s a low-risk strategy with no upfront costs.

 

Read on to learn more about Accelerator and the latest features that will support your hotel booking optimisation strategy and help you turbo-charge revenue. 

Accelerator is our pay-per-stay visibility boosting tool for hotels.

Why Accelerator is great for business:

  • Rate protection: help enhance your visibility without offering a discount, helping to protect your traveller-facing rates. 
  • Effortless set-up: we use your existing organic listing and property payment settings so you can set up an Accelerator in just a few clicks. 
  • Campaign previews: view forecasted results to see the potential impact of an Accelerator on your visibility before you commit. 
  • Informed, data-driven decisions: track performance and help optimise your strategy for better results. Adjust your Accelerator when you see changes in your market, such as an increase or decrease in occupancy or compression.

Set up Accelerator

Meet the new Accelerator product features

To make it even easier for you to help increase your visibility on our sites, we’ve added new Accelerator features, including more customisation, coaching on which Accelerators are working the best and enhanced filtering options to get in front of the right travellers.

Advanced visibility settings

Customise your Accelerator like never before and stand out to the travellers who bring you the most value but are often harder to reach. Using advanced visibility settings, you can configure Accelerators for days of the week and different rate plan types, such as package rates, to tailor your set-up to meet your business needs.

Customise your Accelerator for the travellers you want
  • Attract valuable package travellers who book earlier, stay longer and cancel less.*  
  • Simplify set-up by creating Accelerators for specific days of the week over a longer period. 
  • Apply block-out dates to avoid attracting travellers when you are already full or at higher occupancy.

Use advanced visibility settings

Configure Accelerators for days of the week and different rate plan types to meet your business needs.

Coaching to easily identify and relaunch a money-making strategy

With the new coaching feature, you’ll receive notifications about your most successful Accelerators so you can create your next one knowing what works best for your business. This means you can easily identify which Accelerators are working and avoid missing out on valuable bookings, driving growth for your business and keeping your rooms filled year-round.

 

And you don’t have to be an expert. We recommend the best set-up for your Accelerator based on your previous performance—including the most effective dates for your property—so you can easily recreate your successful set-up and attract more valuable travellers.

Key coaching features:
  • Receive notifications about your most successful Accelerators. 
  • Get data-backed recommendations for the best set-up based on your property’s historical success. 
  • See a performance snapshot of your top-performing Accelerators, including page views and search impressions.

Try coaching

Use the coaching feature to easily view and relaunch your most successful Accelerators.

Enhanced filters for sort simulation

We’ve made enhancements to our sort simulation tool to give you a more accurate view of your position in search results for different traveller search criteria.  

 

You can now apply filters to preview your position in the results for travellers searching: 

  • From specific countries 
  • For certain destinations and lengths of stay 
  • For specific guest ratings or star ratings 

 

Travellers who use filters when they search are more likely to book than those who don’t, so increasing your visibility with these engaged travellers is essential. 

18% of travellers booking on Expedia use search filters, and travellers that use search filters are 80% more likely to book.**

How to view and apply the enhanced filters:
  1. Log in to Expedia Partner Central and click the Marketing tab. 
  2. Navigate to Accelerator and click Create.   
  3. Select Preview settings and apply additional search filters to see how a traveller’s search will impact your position in search results.    

Apply filters

Apply enhanced filters to preview your search results position based on traveller search criteria.

Ready to get your property in front of travellers quickly and drive revenue growth? Set up and launch an Accelerator today and try out these new features to further optimise your booking strategy.

Get started

Log in to Partner Central and set up an Accelerator using the new features to reach more travellers and turbo-charge your hotel revenue.
Set up Accelerator

Boost your performance

Explore other hotel advertising solutions to maximise your performance.
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