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How to turbocharge your revenue with new Accelerator features

Use the new features on Accelerator, our pay-per-stay visibility boosting tool for hotels, to support your booking optimization strategy.

October 10, 2024

Advertising Hotels Marketing strategy

Filling rooms is a universal goal for all lodging properties. But as travelers are presented with so many options and choices, making your property stand out is more important than ever. To help you do this, we offer a solution that positions your hotel to capture the attention of travelers and drive bookings when you need it most.

 

Accelerator is an easy-to-use and cost-effective tool that can help boost your visibility in search results making it easier for travelers shopping on Expedia Group brands and our B2B distribution network to find and book your property. You only pay when a traveler books and stays with you, so it’s a low-risk strategy with no upfront costs.

 

Read on to learn more about Accelerator and the latest features that will support your hotel booking optimization strategy and help you turbocharge revenue.

Accelerator is our pay-per-stay visibility boosting tool for hotels.

Why Accelerator is great for business:

  • Rate protection: Help enhance your visibility without having to discount your traveler-facing rates.

  • Effortless setup: We use your existing organic listing and property payment settings so you can set up an Accelerator in just a few clicks.

  • Campaign previews: View forecasted results to see the potential impact of an Accelerator on your visibility — before you commit.

  • Informed, data-driven decisions: Track performance and use real-time insights to help optimize your strategy for better results. Adjust your Accelerator when you see changes in your market such as an increase or decrease in occupancy or compression. 

Set up Accelerator

Meet the new Accelerator product features

To make it even easier for you to help increase your visibility on our websites, we’ve added new Accelerator features, including more customization, coaching on which Accelerators are working the best, and enhanced filtering options to get in front of the right travelers.

Advanced visibility settings

Customize your Accelerator like never before and stand out to the travelers who bring you the most value but are often harder to reach. Using advanced visibility settings, you can configure Accelerators for days of the week and different rate plan types, such as package rates, to tailor your setup to meet your business needs.

Customize your Accelerator for the travelers you want
  • Attract valuable package travelers who book earlier, stay longer, and cancel less.*  
  • Simplify setup by creating Accelerators for specific days of the week over a longer period. 
  • Apply block-out dates to avoid attracting travelers when you are already full or at higher occupancy.

Use advanced visibility settings

Configure Accelerators for days of the week and different rate plan types to meet your business needs.

Coaching to easily identify and launch a money-making strategy

With the new coaching feature, you’ll receive personalized recommendations so you can create your next Accelerator with confidence. With forecast metrics and performance playback, you can easily identify which Accelerators are working and avoid missing out on valuable bookings, driving growth for your business and keeping your rooms filled year-round.

 

And launching an Accelerator is easier than ever. We recommend the best setup based on your property’s previous performance — including the most effective dates to launch — so you can quickly create a successful Accelerator and attract more valuable travelers.

Key coaching features:

  • Get data-backed recommendations for the best setup based on your property’s historical success.

  • View forecast metrics to see how your visibility compares with and without an Accelerator.

  • Receive notifications about your most successful Accelerators so you can relaunch them with ease.

  • See a performance snapshot of your top-performing Accelerators, including sort order uplift, page views, and search impressions. 

Try coaching

Use the coaching feature to easily view and launch your most successful Accelerators.

Enhanced filters for sort simulation

We’ve made enhancements to our sort simulation tool to give you a more accurate view of your position in search results for different traveler search criteria.  

 

You can now apply filters to preview your position in the results for travelers searching: 

  • From specific countries 
  • For certain destinations and lengths of stay 
  • For specific guest ratings or star ratings 

 

Travelers who use filters when they search are more likely to book than those who don’t, so increasing your visibility with these engaged travelers is essential. 

18% of travelers booking on Expedia use search filters, and travelers that use search filters are 80% more likely to book.**

How to view and apply the enhanced filters:
  1. Log in to Expedia Partner Central and click Marketing tab. 
  2. Navigate to Accelerator and click Create.   
  3. Select Preview Settings and apply additional search filters to see how a traveler’s search will impact your position in search results.    

Apply filters

Apply enhanced filters to preview your search results position based on traveler search criteria.

Ready to get your property in front of travelers quickly and drive revenue growth? Set up and launch an Accelerator today and try out these new features to further optimize your booking strategy.

Get started

Log in to Partner Central and set up an Accelerator using the new features to reach more travelers and turbocharge your hotel revenue.
Set up Accelerator

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