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Meet your calendar’s new best friend

With Vrbo’s new promotions suite, you can reach more of the guests you want, when you want them. Your calendar (and your revenue) will thank you.

13 May 2025

Blog Holiday homes

 

Smarter promotions start here. Vrbo’s promotions suite helps you get in front of the right travellers, at the right time, with the right offer.

 

Promotions boost visibility and help you convert more travellers with perks such as improved sort rank, special badging and extra marketing exposure.

 

Stack one promotion on top of weekly or monthly discounts in a single booking to offer guests more value and gain a competitive edge.

 

So, what can these new promotions do for you?

Different goals, different promotions.

Here’s how to match the right offer with the results you want.

Early booking promotions

Consistent reservations + longer stays

Available now!
Attract travellers booking 60+ days out to lock in higher rates, secure longer stays and generate more predictable revenue. Plan ahead with dependable reservations and stronger calendar coverage, especially in slower seasons.

Last-minute promotions

Quick bookings + higher occupancy

Available now!
Target spontaneous travellers booking within 30 days of check-in. Increase visibility, drive fast conversions, fill open dates and keep your calendar full during peak season and beyond.

Members-Only deals

Trusted guests + valuable bookings

Coming in July
Offer tailored discounts to Expedia Group loyalty members—trusted guests who book earlier, stay longer and spend 40% more per year on average.¹ Tap into more targeted bookings and reliable demand to boost your bottom line.

Mobile promotions

More reach + better conversion

Coming in July
Stand out to travellers actively browsing and booking on mobile. With nearly half of Vrbo bookings made on mobile devices2, this promotion expands your reach to high-intent shoppers, including a large share of families.³

Why wait to bring in more bookings? Launch promotions now.

Promotions on. Bookings up.

Put the right promotions to work for you. Head to the Vrbo Dashboard to get started.

Set promotions

Need help?

Find out how to activate promotions.

 

For property managers using software, you may be able to access promotion tools in your software as part of a Promotions API pilot coming this year for selected connectivity partners.

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