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Meet your calendar’s new best friend

With Vrbo’s new promotions suite, you can reach more of the guests you want, when you want them. Your calendar (and your revenue) will thank you.

Updated August 25, 2025

 

Smarter promotions start here. Vrbo’s promotions suite helps you get in front of the right travelers, at the right time, with the right offer.

 

Promotions boost visibility and help you convert more travelers with perks like improved sort rank, special badging, and extra marketing exposure.

 

Stack one promotion on top of weekly or monthly discounts in a single booking to offer guests more value and gain a competitive edge.

 

So, what can these new promotions do for you?

Different goals, different promotions.

Here’s how to match the right offer with the results you want.  

Early booking promotions
Consistent reservations + longer stays

Attract travelers booking 60+ days out to lock in higher rates, secure longer stays, and generate more predictable revenue. Plan ahead with dependable reservations and stronger calendar coverage, especially in slower seasons.

Last minute promotions
Quick bookings + higher occupancy

Target spontaneous travelers booking within 30 days of check-in. Increase visibility, drive fast conversions, fill open dates, and keep your calendar full during peak season and beyond. 

Members Only Deals
Trusted guests + valuable bookings

Offer tailored discounts to Expedia Group loyalty members — trusted guests who book earlier, stay longer, and spend 40% more per year on average.¹  Tap into more targeted bookings and reliable demand to boost your bottom line.

Mobile promotions
More reach + better conversion

Stand out to travelers actively browsing and booking on mobile. With nearly half of Vrbo bookings made on mobile devices,² this promotion expands your reach to high-intent shoppers, including a large share of families.³

Ready to get started?

Promotions on. Bookings up.

Launch your promotions now

1. Log in to your Vrbo Dashboard.

2. Go to Calendar and Settings.

3. Select Promotions to create your promotion.

Set promotions

Need help?

Learn how to activate promotions.

 

For property managers using software, you may be able to access promotion tools in your software as part of a Promotions API pilot coming this year for select connectivity partners.

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