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Make a lasting impression on the travellers you want from the very beginning with our off-site advertising solutions.
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3 opportunities to shape travel plans from the start
How can you inspire travellers early and often? Discover new opportunities to build lasting brand awareness.
Trip inspiration happens everywhere. We make sure your brand shows up when and where it matters most.
Our travel media network puts your message in front of your ideal travellers as they scroll on social, stream TV shows, check their email and even browse non-travel websites. Before trip research begins, travellers spend an average of 33 days in the inspiration stage of trip-planning,¹ meaning that success depends on captivating your target audience early and often.
Discover three advertising solutions, including a new release and a refreshed fan-favourite, that build lasting brand awareness and reach travellers everywhere they venture online.
EG Reach+
Your shortcut to smarter targeting and wider reach
Make sure your brand isn’t just the first one they see – it’s the one they can’t stop thinking about. As travellers browse different resources online, you can stay top of mind and cultivate a connection.
EG Reach+ extends your presence beyond our brands and apps using exclusive traveller signals to target your next customers. These are both known travellers who have shown interest in you and those who haven’t – yet.
From display ads to videos, our ultimate audience extension tool helps you build momentum by turning inspiration into a growing audience coming back to your brand.
Here’s a scenario
You want to stand out before travellers ever hit search. With a blend of first-party and third-party data, EG Reach+ puts your compelling ads in front of the right travellers at the earliest opportunity. Our available placements offer more than standard approaches. Your audience can see a display ad while browsing a blog, watch a YouTube video ad on their favourite channel, catch a connected TV ad while streaming a show at home and more as they engage with other digital content.
41%
of consumers say they have been inspired by websites that aren’t specifically travel-focused in the past 12 months.²
EG Reach
Retarget trusted Expedia Group travellers
The data privacy landscape is shifting and access to quality travel audiences isn’t as easy. Our retargeting advertising solution places your brand in front of shoppers who have searched, or booked, on an Expedia Group-owned site or app. With our exclusive first-party data, we create curated audiences you can reconnect with anywhere they browse to build steady brand awareness.
3x
Retargeted consumers are three times more likely to click on your ad.³
Here’s a scenario
You want to show up for travellers who are already looking and get sharper insight into what moves them. Expedia Group Advertising has partnered with a marketer-focused, demand-side platform to make it easy for you to make a strong impression and optimise your targeting with EG Reach. The available formats to reach high-value travellers, wherever they are, include display, video and advanced TV.
Social offerings
Your chance to be scroll-stopping
Your most effective social media campaign could happen outside of your own channels. From Instagram to Pinterest and beyond, travellers turn to Expedia brand accounts for expert tips, personal travel stories, unexpected inspiration and share-worthy photos and videos. Outside of hitting the like button, our followers are dreaming, planning and booking. Your brand could use our trust and recognition to reach them and with retargeting, you can ensure your ads are seen by interested audiences.
61%
of travellers say that social media is their top influence for travel inspiration.⁴
Here’s a scenario
You want your next move on social media to cut through the noise. Turn to our award-winning, in-house creative team, E Studio, for content that captivates and social strategies that actually work.
Our travel media network positions your brand at every touchpoint of a traveller’s journey, from initial inspiration to final booking, no matter how complex that journey may be. We’re committed to keeping you at the forefront of travel advertising through continual innovation, from new off-site advertising opportunities to stand out to insightful campaign optimisation.
Off-site advertising
Stop chasing. Start inspiring.
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Christine Scarce
Senior Director, Product Marketing, Expedia Group Advertising
Christine Scarce leads the product marketing team at Expedia Group Advertising, overseeing go-to-market strategies for digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning, to marketing strategy, to delivering innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com.
With more than 20 years in the marketing industry, Christine has experience in the e-commerce, merchandising and technology industries, having previously led product strategy and development at Vegas.com and T-Mobile. She is a graduate of the University of Houston and lives in Seattle with her family.
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Recommended for you
¹The Path to Purchase: uncovering how travellers plan and book online, Luth Research and Expedia Group, 2023.
²Traveller Value Index, Expedia Group, 2025.
³Email statistics report, Zero Bounce, 2025.
⁴Traveller Value Index.