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3 opportunities to shape travel plans from the start

How can you inspire travelers early and often? Discover new opportunities to build lasting brand awareness.

author
Christine Scarce

June 30, 2025

Trip inspiration happens everywhere. We make sure your brand shows up when, and where, it matters most.

 

Our travel media network puts your message in front of your ideal travelers as they scroll on social, stream TV shows, check their email, and even browse non-travel websites. Before trip research begins, travelers spend an average of 33 days in the inspiration stage of trip-planning,¹ meaning success depends on captivating your target audience early and often.

 

Discover three advertising solutions, including a new release and a refreshed fan-favorite, that build lasting brand awareness and reach travelers everywhere they venture online. 

EG Reach+

Your shortcut to smarter targeting and wider reach

Make sure your brand isn’t just the first one they see — it’s the one they can’t stop thinking about. As travelers browse different resources online, you can stay top of mind and cultivate a connection. 


EG Reach+ extends your presence beyond our brands and apps using exclusive traveler signals to target your next customers. These are both known travelers who have shown interest in you and those who haven’t...yet.

 

From display ads to videos, our ultimate audience extension tool helps you build momentum by turning inspiration into a growing audience coming back to your brand.

Here’s a scenario

You want to stand out before travelers ever hit search. With a blend of first-party and third-party data, EG Reach+ puts your compelling ads in front of the right travelers at the earliest opportunities. Our available placements offer more than standard approaches. Your audience can see a display ad while browsing a blog, watch a YouTube video ad on their favorite channel, catch a connected TV ad while streaming a show at home, and more as they engage with other digital content.

41%

of consumers say they have been inspired by websites that aren’t specifically travel-focused in the past 12 months.²

EG Reach

Retarget trusted Expedia Group travelers

The data privacy landscape is shifting, and access to quality travel audiences isn’t as easy. Our retargeting advertising solution places your brand in front of shoppers who have searched, or booked, on an Expedia Group owned site or app. With our exclusive first-party data, we create curated audiences you can reconnect with anywhere they browse to build steady brand awareness.

3x

Retargeted consumers are three times more likely to click on your ad.³

Here’s a scenario

You want to show up for travelers who are already looking, and get sharper insight into what moves them. Expedia Group Advertising has partnered with a marketer-focused demand-side platform to make it easy for you to make a strong impression and optimize your targeting with EG Reach. The available formats to reach high-value travelers wherever they are include display, video, and advanced TV.

Social offerings

Your chance to be scroll-stopping

Your most effective social media campaign could happen outside of your own channels. From Instagram to Pinterest and beyond, travelers turn to Expedia brand accounts for expert tips, personal travel stories, unexpected inspiration, and share-worthy photos and videos. Outside of hitting the like button, our followers are dreaming, planning, and booking. Your brand could use our trust and recognition to reach them, and with retargeting, you can ensure your ads are seen by interested audiences.

61%

of travelers say that social media is their top influence for travel inspiration.⁴

Here’s a scenario

You want your next move on social media to cut through the noise. Turn to our award-winning in-house creative team, E Studio, for content that captivates and social strategies that actually work.

Our travel media network positions your brand at every touchpoint of a traveler's journey, from initial inspiration to final booking, no matter how complex that journey may be. We're committed to keeping you at the forefront of travel advertising through continual innovation, from new offsite advertising opportunities to stand out to insightful campaign optimization.

Offsite advertising

Stop chasing. Start inspiring.

Make a lasting impression on the travelers you want from the very beginning with our offsite advertising solutions. 

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Headshot photo of Christine Walker Scarce
Christine Scarce

Senior Director, Product Marketing, Expedia Group Advertising

 

Christine Scarce leads the product marketing team at Expedia Group Advertising, overseeing the go-to-market strategies for the digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com.

 

With more than 20 years in the marketing industry, Christine has experience in e-commerce, merchandising, and technology industries, having led product strategy and development previously at Vegas.com and T-Mobile. She is a graduate of the University of Houston and lives in Seattle with her family.

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