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3 opportunities to shape travel plans from the start

How can you inspire travelers early and often? Discover new opportunities to build lasting brand awareness.

author
Christine Scarce

June 30, 2025

Trip inspiration happens everywhere. We make sure your brand shows up when, and where, it matters most.

 

Our travel media network puts your message in front of your ideal travelers as they scroll on social, stream TV shows, check their email, and even browse non-travel websites. Before trip research begins, travelers spend an average of 33 days in the inspiration stage of trip-planning,¹ meaning success depends on captivating your target audience early and often.

 

Discover three advertising solutions, including a new release and a refreshed fan-favorite, that build lasting brand awareness and reach travelers everywhere they venture online. 

EG Reach+

Your shortcut to smarter targeting and wider reach

Make sure your brand isn’t just the first one they see — it’s the one they can’t stop thinking about. As travelers browse different resources online, you can stay top of mind and cultivate a connection. 


EG Reach+ extends your presence beyond our brands and apps using exclusive traveler signals to target your next customers. These are both known travelers who have shown interest in you and those who haven’t...yet.

 

From display ads to videos, our ultimate audience extension tool helps you build momentum by turning inspiration into a growing audience coming back to your brand.

Here’s a scenario

You want to stand out before travelers ever hit search. With a blend of first-party and third-party data, EG Reach+ puts your compelling ads in front of the right travelers at the earliest opportunities. Our available placements offer more than standard approaches. Your audience can see a display ad while browsing a blog, watch a YouTube video ad on their favorite channel, catch a connected TV ad while streaming a show at home, and more as they engage with other digital content.

41%

of consumers say they have been inspired by websites that aren’t specifically travel-focused in the past 12 months.²

Email offerings

Land in the inboxes of engaged travelers

Wondering how to get the most out of your email marketing? Guest star in our sends for a direct line to our global audience. Back by popular demand and better than ever, you can get prime real estate in our wanderlust-inducing newsletter or a dedicated standalone send, laser-focused targeting to reach your ideal travelers, and real-time insights to fine-tune your performance.

93%

of people use email every day, and only 6% of them make an exception if they’re on vacation.³

Here’s a scenario

You’re looking to inspire travelers early through effective emails. With a module in our Travel Edit newsletter, you can include your message, a bucket-list worthy image, your logo, and a CTA to drive our highly engaged audience to discover your brand.

Social offerings

Your chance to be scroll-stopping

Your most effective social media campaign could happen outside of your own channels. From Instagram to Pinterest and beyond, travelers turn to Expedia brand accounts for expert tips, personal travel stories, unexpected inspiration, and share-worthy photos and videos. Outside of hitting the like button, our followers are dreaming, planning, and booking. Your brand could use our trust and recognition to reach them, and with retargeting, you can ensure your ads are seen by interested audiences.

61%

of travelers say that social media is their top influence for travel inspiration.⁴

Here’s a scenario

You want your next move on social media to cut through the noise. Turn to our award-winning in-house creative team, E Studio, for content that captivates and social strategies that actually work.

Our travel media network positions your brand at every touchpoint of a traveler's journey, from initial inspiration to final booking, no matter how complex that journey may be. We're committed to keeping you at the forefront of travel advertising through continual innovation, from new offsite advertising opportunities to stand out to insightful campaign optimization.

Offsite advertising

Stop chasing. Start inspiring.

Make a lasting impression on the travelers you want from the very beginning with our offsite advertising solutions. 

Get started

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